Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Merlo Coffee Cafe performance in the Australia and how they change over time
See what factors influence Merlo Coffee Cafe performance in the Australia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Merlo Coffee Cafe' competitors in the Australia
An analysis of Merlo Coffee Cafe' competitors in the Australia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Merlo Coffee Cafe is in the top 3% of brands
Sample of brands in the same percentile
Market performance percentile reveals brand’s foot traffic share, indicating competitive strength and customer preference in the industry.
Merlo Coffee Cafe holds a leading market performance percentile of 97, placing it in the top 3% of brands. This high percentile signifies strong customer preference and a substantial market share compared to competitors like Beenleigh Tavern, Hungry Nawabz Indian Restaurant, Simply Delishaas Food Corner, Vakna Japanese Premium BBQ, Part Time Lover, and Regretless - Low Carb Pleasure, all positioned at the same percentile.
Customer satisfaction (CSAT) reflects customer contentment, impacting loyalty and brand reputation. High CSAT typically correlates with repeat business.
Merlo Coffee Cafe's overall CSAT is 71%, a decrease of 2.5 percentage points year-over-year. In Queensland, the CSAT is also 71%, mirroring the overall trend. The dynamic CSAT data shows fluctuations between May and July 2025, with a peak in July.
Average check indicates customer spending per visit. Monitoring trends helps optimize pricing strategies and identify revenue growth opportunities.
Merlo Coffee Cafe's average check is 17.3 AUD, a decrease of 21.5% year-over-year. The average check in Queensland is also 17.3 AUD. Dynamic data shows variability in average check values between May and July 2025.
Outlet count signifies market presence and reach. Expansion indicates growth and increased brand visibility within the competitive landscape.
Merlo Coffee Cafe has 18 outlets in Queensland, representing its current physical presence. This indicates a focused market distribution within this state.
Analyzing top competitors reveals the competitive landscape, helping refine strategies to attract and retain customers by benchmarking.
Merlo Coffee Cafe's top competitors include McDonald's (10 cross-visitation), Cafe 63 (8 cross-visitation), The Coffee Club (6 cross-visitation), Domino's Pizza (4 cross-visitation), and Rocco’s Bologna Discoteca (4 cross-visitation). This highlights the brands frequently visited by Merlo's customers.
Traffic workload analysis reveals peak operational hours, optimizing staffing and resource allocation for enhanced service efficiency and customer experience.
Merlo Coffee Cafe experiences peak traffic between 6 AM and 11 AM, with the highest workload around 9 AM (66.90). Traffic significantly decreases after 4 PM, indicating the brand's most active hours are during the morning.
Understanding consumer segments by Gender and Generation enhances targeted marketing, tailoring products and messaging for maximum engagement.
Merlo Coffee Cafe's customer base shows an overrepresentation of women (affinity index 102) and Gen Y (affinity index 170). Men are slightly underrepresented (affinity index 99). This suggests marketing should focus on preferences of women and Gen Y.
Cafés & Restaurants