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Managing Partner, Global Business Development
See what factors influence Mega Coffee performance in the South Korea and how they change over time
See what factors influence Mega Coffee performance in the South Korea and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mega Coffee' competitors in the South Korea
An analysis of Mega Coffee' competitors in the South Korea
In Cafés & Restaurants
·Jun – Aug 25
Mega Coffee is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, reflecting its competitive strength and customer preference in the cafe industry.
Mega Coffee holds a leading market performance percentile of 99 in South Korea's cafe & restaurant industry. This position indicates a strong competitive advantage and high customer preference compared to its peers like Blue Bottle Coffee and Gong Cha, which share the same top percentile.
Customer satisfaction is critical for brand loyalty and revenue. It measures customer sentiment and identifies areas for service improvement.
Mega Coffee's overall customer satisfaction is 72%, a decrease of 1.8 percentage points year-over-year. Satisfaction in Gyeonggi state is 59%, with a decrease of 7.6 percentage points. While CSAT increased from 66.67% to 79.63% between May and June 2025, it subsequently decreased to 71.43% by July 2025.
Average check reflects customer spending per visit, revealing pricing strategy effectiveness and customer purchasing behavior trends.
Mega Coffee's overall average check is 9.1K KRW, a decrease of 2.4% year-over-year. The average check in Gyeonggi is 12.4K KRW, with no change. The dynamic average check varied from 10.5K KRW in May 2025, decreased to 7.5K KRW in June 2025 and then increased to 9K KRW in July 2025.
Outlet count indicates brand reach and market penetration, crucial for assessing growth and geographic presence in the cafe market.
Mega Coffee has a significant presence with 111 outlets in Gyeonggi. Other notable regions include North Gyeongsang (37 outlets) and Gangwon State (21 outlets). The distribution varies considerably, reflecting strategic regional focus.
Understanding competitors helps refine strategies, identify opportunities, and stay competitive in South Korea's cafe and restaurants sector.
Mega Coffee's customers also frequently visit Starbucks (23.74% cross-visitation), McDonald's (10.79%), and A Twosome Place (9.35%). Other competitors are 컴포즈커피 and Burger King, each with 6.47% cross-visitation. This indicates shared customer base with leading brands.
Traffic workload patterns help optimize staffing and resource allocation, maximizing efficiency and customer service during peak hours.
Mega Coffee experiences peak traffic between 8 AM and 8 PM, with the highest workload hours between 12 PM and 2 PM (54.58% and 55.78% respectively). Traffic is significantly lower during night and early morning, indicating operational workload by hours.
Consumer segment analysis helps tailor marketing, optimize product offerings, and refine brand messaging for each customer demographic, increasing ROI.
Mega Coffee's customer base consists predominantly of Women(73%), and Men comprise 119%. Generation affinity indicates high affinity among Gen X (126%) and Gen Y (116%), while Gen Z is underrepresented (30%).