Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Russia and how they change over time
See what factors influence McDonald's performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Russia
An analysis of McDonald's' competitors in the Russia
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the lower 43% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's market performance in Russia is in the lower 43%. This indicates a below average/lagging market standing compared to competitors. Performance peers in the same percentile range include Shaverlend, Sushi Shtorm and Vilka Lozhka.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
McDonald's overall customer satisfaction in Russia is 34%, a decrease of 6.1 percentage points year-over-year. The Volga Federal District shows a CSAT of 35% with a growth of 19.6 percentage points, while the Central Federal District has a CSAT of 27% with a decrease of 17.6 percentage points.
Average check reflects spending per customer, crucial for revenue analysis. Tracking it identifies pricing opportunities and customer spending habits.
The overall average check for McDonald's in Russia is not available. In the Central Federal District, the average check is 2.2K RUB, with no growth value reported. The dynamic data shows an average check of 1531.25 RUB across the reported period.
Outlet count indicates market presence and accessibility. Tracking it reveals expansion strategy and geographic coverage effectiveness.
McDonald's has 56 outlets in the Central Federal District, 16 in the Volga Federal District, 11 in the Northwestern Federal District, 9 in the Southern Federal District, 3 in both the Siberian and Ural Federal Districts, and 1 each in the Far Eastern and North Caucasian Federal Districts.
Competitor analysis identifies key rivals and customer preferences. It informs competitive strategies and highlights opportunities for differentiation.
McDonald's top competitors in Russia, based on cross-visitation, are Вкусно — и точка (39.13%), KFC (26.09%), and Burger King (13.04%). IL PIZZAIOLO and Tkemali both have a cross-visitation of 8.70%.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
McDonald's in Russia experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (67.71). Traffic is lowest between 04:00 and 05:00, indicating minimal activity during these hours.
Consumer segment analysis enables targeted marketing. Understanding demographics and preferences improves campaign effectiveness and customer engagement.
McDonald's consumer base in Russia shows a high affinity for men (index 148) and Gen Y (index 162). Women are under-indexed (index 69). This suggests that marketing efforts may resonate more strongly with men and Gen Y.