Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Russia and how they change over time
See what factors influence McDonald's performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Russia
An analysis of McDonald's' competitors in the Russia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a 40% market performance percentile in Russia's Cafe & Restaurants industry, indicating a below average market standing. Performance peers in the same percentile range include UP SUSHI, BERBERRY & PTICHKA, ItalianPizza, Arzi, крафто-паб Хмель&Шишка, and Coffee Like.
Competitor analysis identifies key rivals and customer overlap, informing strategies to gain market share and retain customers.
McDonald's in Russia shares customers with KFC, Burger King, and Вкусно — и точка, each with a cross-visitation rate of 30.77%. Own Company and Tokio-City have a cross-visitation rate of 15.38%.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
McDonald's in Russia experiences peak traffic between 17:00 and 19:00, with the highest workload at 66.78% at 18:00. Traffic is lowest between 01:00 and 05:00.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographics.
McDonald's customer base in Russia shows a high affinity towards women (70%) and men (145%). Gen Y also shows a high affinity (160%), indicating they are overrepresented among McDonald's customers.