Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Russia and how they change over time
See what factors influence McDonald's performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Russia
An analysis of McDonald's' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Russia holds a leading position with a market performance percentile of 98, placing it in the top 2% of brands. This signifies a strong market presence, indicating high customer preference compared to peers like Ролик, Lozhka Za Mamu, Tsekh85, Pizza Napoli, Ue!bar, and Gudini, who share a similar market performance.
Customer Satisfaction reflects how well the brand meets customer expectations, influencing loyalty and repeat business. Monitoring CSAT helps identify areas for improvement.
McDonald's Customer Satisfaction in Russia is 36%, reflecting a year-over-year decrease of 6.5 percentage points. The Central Federal District shows a CSAT of 23%, with a significant decrease of 21.9 percentage points. The CSAT dynamic data indicates stability with CSAT around 30% during the period from May to July 2025.
Number of Outlets indicates the brand's reach and accessibility. It directly impacts market coverage and potential customer base.
McDonald's has 35 outlets in the Central Federal District, representing the largest concentration. Other districts have fewer outlets: Volga (12), Northwestern (8), Southern (4), Siberian (3), Ural (2) and Far Eastern (1). This distribution shows a geographical focus on the Central region of Russia.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts to maintain market share.
McDonald's main competitor in Russia is Вкусно — и точка, with a cross-visitation rate of 40%. KFC has a cross-visitation rate of 30%. Kafe Venetsiya, DROVA, and U-777 each have a cross-visitation rate of 10%. This indicates that customers who visit McDonald's also frequently visit Вкусно — и точка and KFC.
Traffic Workload shows peak hours, allowing for optimized staffing and resource allocation to meet customer demand effectively.
McDonald's in Russia experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest workload around 6:00 PM (67.54). Traffic starts increasing significantly from 7:00 AM. The lowest traffic occurs between 1:00 AM and 5:00 AM.
Analyzing consumer segments informs targeted marketing by understanding consumer demographics. Affinity helps to inform marketing and positioning strategies.
McDonald's consumer base in Russia shows an overrepresentation of men (affinity index 200) compared to women (affinity index 25), indicating that male consumers are more likely to visit McDonald's relative to the average consumer. There is an overrepresentation of Gen Y (affinity index 163) among McDonald's consumers, suggesting a higher affinity for the brand among this generation.