Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Estonia and how they change over time
See what factors influence McDonald's performance in the Estonia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Estonia
An analysis of McDonald's' competitors in the Estonia
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Estonia holds a leading position with a percentile of 97, placing it in the top 3% of brands. This indicates a strong market presence and high customer preference compared to its peers. Performance peers in a similar range are not available.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies and market positioning.
McDonald's in Estonia sees Hesburger (8.13%), LIDO (6.10%), and KFC (6.10%) as top competitors based on cross-visitation. This indicates that customers who visit McDonald's also frequent these establishments.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
McDonald's in Estonia experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (66.29%). Traffic is lowest between 4:00 and 6:00. This data informs staffing and operational decisions.
Understanding consumer segments by gender and generation enables targeted marketing and product development for higher engagement.
McDonald's in Estonia shows a high affinity with women (69%), indicating they are overrepresented among customers. Men are overrepresented as well (124%). Gen Y (108%) shows a higher affinity, while Gen X (76%) and Gen Z (96%) are underrepresented.