Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hesburger performance in the Estonia and how they change over time
See what factors influence Hesburger performance in the Estonia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hesburger' competitors in the Estonia
An analysis of Hesburger' competitors in the Estonia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hesburger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Hesburger holds a leading market position in Estonia's Cafe & Restaurants industry with a 99th percentile. This indicates a strong brand preference compared to peers like McDonald's, Eho Sushi, Chicago 1933, Steffani, Restoran Olde Hansa, and rataskaevu, signaling a high share of customer traffic.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting long-term revenue and brand value.
Hesburger's overall CSAT in Estonia is 44%, a decrease of 2.8 percentage points year-over-year. Ida-Viru County shows the highest CSAT at 69% with a significant increase, while Harju County shows a CSAT of 40% with a decrease. There's variability in customer satisfaction across different counties.
Average check (transaction value) indicates customer spending and potential revenue per transaction for Cafe & Restaurants.
Hesburger's overall average check in Estonia is 12.2 EUR, a 14.8% increase year-over-year. Lääne County has the highest average check at 21.8 EUR. The traffic workload peaks between 14:00-15:00, while the lowest is between 6:00-7:00.
Outlet count reflects brand reach and market penetration in the Cafe & Restaurants industry, a key growth indicator.
Hesburger has a significant presence in Estonia, with 26 outlets in Harju County, reflecting highest concentration. Tartu County has 7 outlets, and Ida-Viru County 6 outlets. Other counties have fewer outlets, indicating potential for expansion.
Understanding competitors' customer overlap is crucial for strategic positioning and targeted marketing in Cafe & Restaurants.
Hesburger's top competitors in Estonia include McDonald's with a cross-visitation rate of 12.41%, Lido at 7.24%, KFC at 6.55%, Burger King at 5.17%, and Steffani at 3.79%. McDonald's attracts a significant portion of Hesburger's customers.
Traffic workload reveals peak hours, enabling optimal staffing and resource allocation in Cafe & Restaurants.
Hesburger experiences peak traffic between 14:00-15:00, reaching a traffic workload of 64.78. Traffic is lowest between 6:00-7:00. This data informs staffing to meet demand.
Consumer segments provide insights for tailored marketing, optimizing engagement and brand resonance in Cafe & Restaurants.
Hesburger's customer base shows a strong affinity with women (72%, under-indexed), while affinity is more moderate for men (120%, over-indexed). Gen X (114%, over-indexed) shows a higher affinity compared to Gen Y (89%, under-indexed) and Gen Z (84%, under-indexed).