Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Available by subscription
Available by subscription
See what factors influence KFC performance in the Estonia and how they change over time
See what factors influence KFC performance in the Estonia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is ahead of most brands
Sample of brands in the same percentile
An analysis of KFC' competitors in the Estonia
An analysis of KFC' competitors in the Estonia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Estonia is at the 65th percentile, indicating an average/above average market standing. This means KFC attracts more customers than approximately 65% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include Waf Pehme Jäätis, Odessa, Alexela, La Prima, Peetri Pizza, and Reval Cafe.
Customer satisfaction (CSAT) reflects how happy customers are with their experience, directly impacting loyalty and brand reputation.
Overall customer satisfaction for KFC in Estonia is 37%, a decrease of 18.3 percentage points year-over-year. Satisfaction varies by county: Tartu County shows 44% satisfaction with an increase of 12.9 percentage points, while Harju County is at 37% with a decrease of 22.4 percentage points, and Ida-Viru County is at 32% with a decrease of 32.1 percentage points.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
The overall average check for KFC in Estonia is 15.20 EUR, a decrease of 12.6% year-over-year. In Tartu County, the average check is 22.30 EUR, while in Harju County, it is 13.60 EUR. No growth data is available for either county.
Number of outlets indicates brand's presence and accessibility, influencing market reach and customer convenience.
KFC has 6 outlets in Harju County, 2 in Ida-Viru County, and 2 in Tartu County. This distribution reflects KFC's physical presence across different regions in Estonia.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for KFC in Estonia, based on cross-visitation, are Hesburger (24.68%), McDonald's (22.08%), Reval Cafe (6.49%), Shaurma Kebab (6.49%), and Vapiano (6.49%). This indicates that customers who visit KFC also frequently visit these brands.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
KFC in Estonia experiences peak traffic workload between 10:00 and 21:00, with the highest workload occurring between 16:00 and 18:00. Traffic is minimal between midnight and 9:00.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographic groups.
KFC's consumer base in Estonia shows a higher affinity among women (80%) and men (115%). Generationally, Gen X shows an affinity of 108%, Gen Y 98%, and Gen Z 61%. An affinity index above 100 indicates that the segment is overrepresented.