Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Dominican Republic and how they change over time
See what factors influence McDonald's performance in the Dominican Republic and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Dominican Republic
An analysis of McDonald's' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position with a percentile of 92 in the Dominican Republic's Cafe & Restaurants industry. This indicates a strong market presence, placing it in the top 8% of brands. Performance peers in a similar range include Little Caesars, Helados Bon, and KFC.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's customer satisfaction in the Dominican Republic is 56%, a decrease of 10.7 percentage points year-over-year. Satisfaction varies by state, with Distrito Nacional and Santiago at 58% and Santo Domingo at 38%. The CSAT trend shows fluctuations between May and July 2025, peaking at 68.22% in July.
Average check indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
The average check for McDonald's in the Dominican Republic is 886.6 DOP, a 14.5% increase year-over-year. Average check varies by state, with Santiago at 958.7 DOP and Distrito Nacional at 807 DOP. The average check trend shows fluctuations between May and July 2025, peaking at 1012.63 DOP in July.
Outlet count reflects brand reach and market penetration, influencing accessibility and brand visibility.
McDonald's has a total of 26 outlets in the Dominican Republic. Distribution varies by state, with Distrito Nacional having the highest number of outlets (10), followed by Santiago (7) and Santo Domingo (5). Other states like La Vega, Puerto Plata, Duarte and San Pedro de Macorís each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's key competitors in the Dominican Republic, based on cross-visitation, are KFC (7.85%), Helados Bon (7.66%), Little Caesars Pizza (7.66%), Wendy's (5.47%), and Burger King (5.29%). This indicates that customers who visit McDonald's also frequently visit these brands.
Traffic workload analysis reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
McDonald's in the Dominican Republic experiences peak traffic workload between 6 PM and 8 PM, with the highest workload at 69.23% at 8 PM. Traffic is lowest between 3 AM and 6 AM. This data helps optimize staffing and resource allocation based on hourly demand.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
McDonald's in the Dominican Republic shows a higher affinity with women (80%) and men (114%). Among generations, Gen X shows an affinity index of 105%, Gen Y 100%, and Gen Z 96%. This suggests targeted marketing strategies should consider gender and generational preferences.