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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Helados Bon performance in the Dominican Republic and how they change over time
See what factors influence Helados Bon performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Helados Bon' competitors in the Dominican Republic
An analysis of Helados Bon' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Helados Bon holds a leading position with a percentile of 99, placing it in the top 1% of brands. This suggests strong customer preference compared to peers like KFC, Wendy's, El Behique Buffet Restaurant, Adrian Tropical, Amigos Seafood steak House, and Coctel del mar.
CSAT reflects customer contentment. Tracking CSAT helps identify areas for improvement and gauges the effectiveness of customer-focused strategies.
Overall CSAT for Helados Bon is 73%, a slight decrease year-over-year. Samaná shows the highest satisfaction (90%), while Santiago reports lower satisfaction (67%) with the biggest drop. The trend shows increasing CSAT during the observed period.
Outlet count indicates brand reach. Monitoring outlet distribution aids in assessing market coverage and expansion effectiveness.
Helados Bon has the most outlets in Santo Domingo (52) and Distrito Nacional (49), indicating a strong presence in these areas. Other regions show fewer outlets, suggesting potential expansion opportunities.
Identifying competitors highlights market rivalry. Analyzing cross-visitation reveals brands capturing similar customer segments.
McDonald's (10.82%), Little Caesars Pizza (9.28%), and KFC (8.51%) are key competitors for Helados Bon, based on customer cross-visitation. Adrian Tropical (3.35%) shows lower, but notable, cross-visitation.
Traffic workload reveals peak hours. Analyzing traffic patterns allows for optimized staffing and resource allocation to meet demand.
Helados Bon experiences peak traffic workload between 14:00 and 19:00 (2 PM - 7 PM), with the highest activity around 17:00 (5 PM). This indicates the need for optimal staffing during these hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand affinity.
Women (87) are overrepresented among Helados Bon's consumers. Gen X (90) and Gen Y (97) show nearly average representation. Gen Z (50) is significantly underrepresented compared to other age groups.