Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence KFC performance in the Dominican Republic and how they change over time
See what factors influence KFC performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
An analysis of KFC' competitors in the Dominican Republic
An analysis of KFC' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in the Dominican Republic is in the top 1% of brands, indicating a leading position in the Cafe & Restaurants industry. This high percentile suggests strong customer preference. Performance peers like Helados Bon, Wendy's and McDonald's share the same high percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand perception. It guides improvements and reveals service effectiveness.
KFC's overall customer satisfaction in the Dominican Republic is 39%, a decrease of 8.8 percentage points year-over-year. Santiago shows the highest CSAT (52%), while La Altagracia has the lowest (15%). This indicates regional differences in customer experience needing attention.
Average check measures customer spending per visit. Higher values mean more revenue per transaction, vital for profitability and pricing strategies.
The overall average check for KFC in the Dominican Republic is DOP 932.8, a 5% increase year-over-year. Santiago has the highest average check at DOP 1100.00. This suggests customers are spending more per visit, potentially driving revenue growth.
Outlet count reflects market presence and expansion. A larger footprint can increase accessibility and brand visibility, boosting market share.
KFC has 18 outlets in Distrito Nacional, the highest number in the Dominican Republic. Santo Domingo has 14 outlets. This distribution indicates a strategic focus on key urban areas, maximizing customer reach.
Competitor analysis identifies key rivals, informing strategies to gain market share. It reveals customer preferences and competitive threats.
The top competitors for KFC in the Dominican Republic, based on cross-visitation, are Little Caesars Pizza (12.47%), McDonald's (11.41%), and Helados Bon (8.75%). This indicates that customers who visit KFC also frequent these brands.
Traffic workload analysis identifies peak hours, enabling staffing optimization. It ensures efficient service during high-demand times, boosting customer satisfaction.
KFC's traffic workload in the Dominican Republic peaks between 11:00 AM and 10:00 PM, with the highest traffic around 8:00 PM. This suggests the need for optimized staffing during these peak hours to handle customer demand efficiently.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences improves messaging and product development effectiveness.
KFC consumers show affinity for Men (116 index) and Gen Y (125 index). These segments are overrepresented among KFC customers. Women are underrepresented, with index 73. Gen X and Gen Z show affinity index 59 and 49 respectively.