Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Maxim's MX performance in the China and how they change over time
See what factors influence Maxim's MX performance in the China and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Maxim's MX' competitors in the China
An analysis of Maxim's MX' competitors in the China
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Maxim's MX is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
Maxim's MX holds a leading position at the 98th percentile. This indicates a strong market presence, placing it in the top 2% of brands. Peers in a similar range include Pizza Monster (新蒲崗店), Peking Garden, 萨德餐厅, B.O.T.H. by Texas burger, Eli Falafel, and Portugália 葡多利正宗葡國菜.
Competitor analysis informs strategic positioning. Knowing who customers also visit reveals direct competitors and cross-promotional opportunities.
McDonald's (31.58%) is the most cross-visited brand by Maxim's MX customers, followed by 大快活 (13.16%), 大家樂 (10.53%), Starbucks (7.89%) and Cafe de Itamomo (7.89%), suggesting these are key competitors.
Understanding peak hours helps optimize staffing and resource allocation, ensuring customer needs are met efficiently throughout the day.
Traffic workload peaks between 12:00 and 14:00 (71.62% - 72.81%), indicating the busiest hours for Maxim's MX. Traffic workload starts to increase at 6:00 and minimal workload at 22:00 - 5:00.
Consumer segment analysis helps tailor marketing. Gender and generation insights enable targeted campaigns, maximizing relevance and ROI.
Maxim's MX shows a high affinity with Men (Index = 122), indicating this group is over-represented among its consumers. Also, a very high affinity among Gen X (Index = 336) is observed. Women are under-represented (Index = 62).