Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Maverick's Donuts performance in the Canada and how they change over time
See what factors influence Maverick's Donuts performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Maverick's Donuts is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Maverick's Donuts' competitors in the Canada
An analysis of Maverick's Donuts' competitors in the Canada
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength and customer preference in the Cafe & Restaurants industry.
Maverick's Donuts is a leading brand with a market performance percentile of 97 in Canada. This indicates a top 3% market position, demonstrating strong customer preference. Performance peers include Raja Chettinad, Mr. Fez Shawarma, Queen Donair Jasper Avenue, Oretta, Mont Tacos, and Shishlix Restaurant, all within the same range.
CSAT reflects customer happiness. Tracking CSAT helps improve services and retain customers, which impacts revenue and brand reputation directly.
Maverick's Donuts has an overall CSAT of 85%, a decrease of 1.7 percentage points year-over-year. Nova Scotia shows the highest CSAT at 91%, while Ontario is at 86% and Alberta at 83%. The CSAT dynamic data shows fluctuations between 84.09% and 86.53% from May to July 2025, with a slight downward trend.
Average check indicates customer spending per visit. Monitoring helps understand sales trends, optimize pricing, and identify upselling opportunities.
Maverick's Donuts has an overall average check of 13.9 CAD, a decrease of 4.6% year-over-year. Alberta has an average check of 15.5 CAD. Ontario’s average check is 13.1 CAD. Dynamic data shows fluctuations between 12.32 CAD and 15.80 CAD from May to July 2025.
Outlet count shows brand reach. More outlets potentially mean more revenue, brand awareness and easier access for customers, driving business growth.
Maverick's Donuts has 13 outlets in Ontario, 6 in Alberta, and 1 in Nova Scotia. Ontario has the highest number of outlets, indicating a strong presence in that province. Alberta is second with 6 outlets and Nova Scotia has the lowest number of outlets, with only 1.
Competitor analysis helps identify direct competition and understand consumer choices, guiding strategies to improve competitive positioning and customer retention.
Top competitors for Maverick's Donuts based on customer cross-visitation are Tim Hortons (10.83%), McDonald's (10%), Dairy Queen (5.83%), A&W Canada (5%), and Crumbl (3.33%). This indicates that a significant portion of Maverick's Donuts customers also visit these brands.
Traffic workload reveals peak hours. This guides staffing, inventory management and promotional timing for optimal service and revenue during busy periods.
Maverick's Donuts experiences peak traffic between 8:00 and 18:00, with the highest workload around 11:00-14:00 (approximately 48%). Traffic is minimal during the night. This suggests a need for adequate staffing and resource allocation during peak hours.
Understanding consumer segments is vital for targeted marketing. Tailoring strategies to specific demographics improves engagement and boosts marketing ROI.
88% of Maverick's Donuts' customers are women, with an affinity index delta of -12.03, while 109% are men, showing affinity index delta of 8.59. Generation X shows an affinity index delta of 6.47, Gen Y shows delta of -7.38, and Gen Z shows delta of -0.61.