Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mangal Döner performance in the Germany and how they change over time
See what factors influence Mangal Döner performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mangal Döner' competitors in the Germany
An analysis of Mangal Döner' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mangal Döner is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Mangal Döner holds a leading market position in Germany's Cafe & Restaurants industry with a 99th percentile ranking. This signifies it captures a substantial portion of customer traffic, indicating strong brand preference and competitive advantage. Performance peers in the same percentile range include Beim Olivenbauer, Deiner Döner and Space Burger. Others are The ASH, Burgerheart and Enchilada.
Customer satisfaction (CSAT) reflects customer happiness. Monitoring CSAT helps improve service, retain customers, and boost brand loyalty.
Mangal Döner's overall CSAT stands at 64%, a 2 percentage point increase year-over-year, signaling improved customer experiences. However, CSAT varies by state: Baden-Württemberg shows 80% satisfaction but a decrease of 3.5pp, Rhineland-Palatinate at 64% with a decrease of 5.6pp and North Rhine-Westphalia shows 60% with minimal change. Understanding state-level nuances can further refine customer satisfaction strategies.
Average check size reflects spending per customer. Tracking it identifies pricing power, menu appeal, and upselling effectiveness.
Mangal Döner's overall average check is 11.80 EUR, a 3% increase year-over-year, indicating customers are spending slightly more per visit. Average check varies by state: North Rhine-Westphalia leads at 12.40 EUR, followed by Rhineland-Palatinate at 10.70 EUR, Bavaria at 10.20 EUR and Baden-Württemberg at 9.30 EUR. These disparities suggest regional pricing differences or varying customer preferences.
Outlet count indicates brand's reach. Monitoring it assesses market penetration and expansion effectiveness.
Mangal Döner has a total of 34 outlets in Germany. Distribution is heavily concentrated in North Rhine-Westphalia (29 outlets). Baden-Württemberg, Bavaria, Rhineland-Palatinate and Hesse all have a significantly smaller presence, each with only 1-2 outlets. This distribution highlights strategic focus on North Rhine-Westphalia, with substantial opportunity for expansion in other regions.
Competitor analysis helps identify market threats and opportunities. Understanding who else customers visit informs competitive strategies.
Mangal Döner's top competitors based on cross-visitation are McDonald's (7.41%), Burger King (3.89%), L'Osteria (3.15%), KFC (3.15%), and Haus des Döners (2.78%). The high cross-visitation with McDonald's and Burger King indicates customers often consider these fast-food chains as alternatives. L’Osteria, KFC and Haus des Döners are also strong competitors.
Traffic workload identifies peak hours. Analyzing it optimizes staffing and resources to meet demand effectively.
Mangal Döner experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload between 4:00 PM and 6:00 PM (50.15%-51.75%). Traffic is significantly lower during early morning hours (1:00 AM - 9:00 AM), suggesting a need to adjust staffing and promotional strategies accordingly.
Consumer insights enable targeted strategies. Understanding demographics improves marketing, product development, and customer engagement.
Mangal Döner's customer base shows affinity for women (index of 63) and men (index of 121), indicating a strong interest. Generationally, there is high affinity for Gen Y (126 index), followed by Gen Z (113 index), and Gen X (79 index). These affinity values are relative to the average consumer (100 index) and do not show the percentage of users.