Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Malak Al Tawouk performance in the Lebanon and how they change over time
See what factors influence Malak Al Tawouk performance in the Lebanon and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Malak Al Tawouk' competitors in the Lebanon
An analysis of Malak Al Tawouk' competitors in the Lebanon
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Malak Al Tawouk is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Malak Al Tawouk's market performance is at the 98th percentile, indicating a leading position. This means it outperforms most competitors in foot traffic. Performance peers include Abou Joseph Byblos Branch, New York City Pizzeria, Shallalat Al Zarka -شلالات الزرقا, Babel, Appetito Trattoria Rayfoun, and Sandwich W Noss, all within the same top percentile range, illustrating a highly competitive leading group.
Customer satisfaction is crucial for loyalty, directly impacting revenue by reflecting how well a brand meets customer expectations.
Overall customer satisfaction for Malak Al Tawouk is 31%, a decrease of 18.6 percentage points year-over-year. Satisfaction varies by location, with North Governorate at 36%, Keserwan-Jbeil Governorate at 31%, and Mount Lebanon Governorate at 25%. The downward trend indicates a need to address factors affecting customer experience to improve satisfaction levels.
Outlet count indicates brand reach and growth, reflecting expansion efforts and market penetration across different regions.
Malak Al Tawouk has a varying number of outlets across Lebanon, with Mount Lebanon Governorate having the most (9), followed by Keserwan-Jbeil Governorate (6), North Governorate (5), and Beirut Governorate, South Governorate, and Beqaa Governorate each with 1. This distribution shows a concentration of outlets in Mount Lebanon.
Competitor analysis identifies key rivals and customer preferences, informing strategies to differentiate and gain market share.
Top competitors for Malak Al Tawouk, based on customer cross-visitation, include McDonald's (8.57%), Swiss Butter (5.71%), Hôtel Royal (5.71%), Al Beik (5.71%), and Black Barn (5.71%). This data reveals that customers who visit Malak Al Tawouk also frequent these brands, suggesting they are perceived as alternatives.
Traffic workload by hour shows peak activity, helping optimize staffing and resource allocation to meet demand efficiently.
Traffic workload for Malak Al Tawouk varies throughout the day, peaking between 14:00 and 21:00, with the highest workload at 15:00 (62.02%). There's minimal activity between 01:00 and 07:00. This indicates the need for increased staffing during peak hours and potentially reduced staffing during off-peak hours to optimize operational efficiency.
Consumer segment analysis informs targeted marketing, tailoring messaging to resonate with specific demographic groups for higher engagement.
Malak Al Tawouk's consumer base shows that women are overrepresented (57% affinity index), and men are also overrepresented (134% affinity index). In terms of generations, Gen X has a very high affinity (169%), while Gen Y has close to average affinity (98%). This suggests that marketing should consider these gender and generational preferences.