Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Lebanon and how they change over time
See what factors influence McDonald's performance in the Lebanon and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Lebanon
An analysis of McDonald's' competitors in the Lebanon
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 49th percentile in Lebanon's Cafe & Restaurants industry, indicating a below average market performance. This suggests McDonald's has a smaller share of foot traffic compared to its competitors. Performance peers in the same range include Kahwat Ras Beirut, مطعم بيت آلاغا, Deek Duke, Simple Butter - Jnah, and Zaatar w Zeit.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
McDonald's in Lebanon has an overall CSAT of 39%, a slight increase of 0.8 percentage points year-over-year. Keserwan-Jbeil Governorate shows a significant CSAT increase (48%), while Mount Lebanon Governorate experienced a decrease (26%). The CSAT trend fluctuated between May and July 2025, peaking in May.
Outlet count indicates market presence and accessibility. A larger number of outlets can lead to greater brand visibility and customer reach.
McDonald's has a total of 22 outlets in Lebanon. The majority (9) are located in Mount Lebanon Governorate, while Beirut, South, Beqaa, and Keserwan-Jbeil Governorates each have 3 outlets. North Governorate has only 1 outlet.
Identifying key competitors allows for strategic benchmarking. Understanding cross-visitation patterns helps refine marketing and customer acquisition strategies.
The top competitors for McDonald's in Lebanon, based on cross-visitation, are Lakkis Farm (12.82%), Burger King (10.26%), Roadster Diner (10.26%), Em Sherif (10.26%), and Starbucks (10.26%). This indicates that customers who visit McDonald's also frequently visit these establishments.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
McDonald's in Lebanon experiences peak traffic workload between 6 PM and 8 PM, with the highest workload occurring at 8 PM (69.80%) and 9 PM (70.90%). Traffic is significantly lower during the early morning hours, with the lowest workload at 2 AM (1.44%).
Understanding consumer demographics enables targeted marketing. Tailoring strategies to specific segments improves engagement and campaign effectiveness.
McDonald's customer base in Lebanon shows a higher affinity among women (74%) compared to the average consumer. Men are overrepresented (124%). Gen X is significantly overrepresented (254%), while Gen Y is underrepresented (73%).