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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Lebanon and how they change over time
See what factors influence Burger King performance in the Lebanon and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the Lebanon
An analysis of Burger King' competitors in the Lebanon
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share of foot traffic, showing competitive strength and customer preference within its industry.
Burger King holds a leading position with a market performance percentile of 99 in Lebanon's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to competitors like Chop Suey, Starbucks, Café D'Orient, Al Sanabel Restaurant, Mamma In Cucina and Al-Mazar, all with a position of 99.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and meeting customer expectations across locations.
Burger King in Lebanon demonstrates high customer satisfaction with an overall CSAT of 94%, a 36.5 percentage point increase year-over-year. Keserwan-Jbeil Governorate shows the highest CSAT at 96%, followed by Beirut Governorate at 94%, and Mount Lebanon Governorate at 93%, indicating positive customer experiences across these regions.
Outlet distribution reflects market reach, influencing accessibility and brand visibility across different regions.
Burger King has varying outlet distribution across Lebanon. Mount Lebanon Governorate has the most outlets (9), followed by Keserwan-Jbeil Governorate (5), Beirut Governorate (3), and South and North Governorates each with 1 outlet. This shows uneven market coverage across the country.
Analyzing competitors identifies direct rivals and customer preferences, informing strategic positioning and marketing efforts.
Burger King's top competitors in Lebanon include McDonald's (25% cross-visitation), Cheese On Top (18.75%), Bachir Ice Cream (18.75%), Cafe younes (12.5%), and Al Shams Restaurant (12.5%). This data shows customers who visit Burger King also frequent these establishments, indicating shared customer base.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation for enhanced service.
Burger King in Lebanon experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload observed between 2:00 PM and 6:00 PM. Traffic starts increasing significantly at 11:00 AM, peaking in the afternoon, and gradually declining after 10:00 PM. The lowest traffic is observed between midnight and 8:00 AM.
Consumer segments analysis informs marketing strategies by revealing demographic preferences and affinities.
Burger King's consumer base in Lebanon shows a high affinity towards women (79%) and Gen Y (147%). Women are under-indexed, while Gen Y demonstrates a strong over-representation. This suggests that the brand has a higher resonance with Gen Y consumers compared to the average.