Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence 麥味登 performance in the Taiwan and how they change over time
See what factors influence 麥味登 performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
麥味登 is ahead of most brands
Sample of brands in the same percentile
An analysis of 麥味登' competitors in the Taiwan
An analysis of 麥味登' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
麥味登's MARKET PERFORMANCE is at the 58th percentile, indicating an average/above average market standing. This suggests a moderate level of customer preference compared to competitors. Performance peers in the same percentile range include: 旭集 和食集錦 台南店, SYABU-YO, 爭鮮PLUS, 山上走走 日式鍋物台北華山店, Gokujo Yakiniku, 食三碗手工麵線.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
麥味登's overall customer satisfaction is 84%, a 0.6pp increase year-over-year, indicating improved customer perception. New Taipei shows the highest CSAT at 93% with a 7.4pp increase, while Kaohsiung has the lowest at 76% with a -10.8pp decrease. Hsinchu also experienced a decrease of -7.3pp.
Average check reveals customer spending habits and pricing power. Monitoring this KPI helps optimize menu pricing and promotional strategies.
麥味登's overall average check is 134.5 TWD, a 0.7% increase year-over-year, suggesting a slight rise in customer spending. Kaohsiung has the highest average check at 150 TWD, while Taipei's average check is 128.6 TWD. Hsinchu average check is 147.1 TWD, Taichung and New Taipei are equal with 131.6 TWD.
Outlet count indicates brand reach and expansion. Tracking this KPI informs strategic decisions about market penetration and geographic growth.
麥味登 has the most outlets in Kaohsiung (14), indicating a strong presence in that city. Taipei has 5 outlets, while Tainan, Taichung, and New Taipei each have 3. Keelung and Hsinchu have 2 outlets each. Taoyuan City, Zhudong and Yilan City each have 1 outlet.
Competitor analysis identifies key rivals and customer overlap. This insight informs strategies to differentiate the brand and capture market share.
麥味登's top competitors based on cross-visitation are McDonald's (3.80%), 麥味登 (2.22%), 拉亞漢堡 (2.22%), Ba Fang Yun Ji (1.90%), and Burger King (1.58%). This indicates a significant overlap in customer base with major fast-food chains and local competitors.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
麥味登 experiences peak traffic between 8:00 and 12:00, with the highest workload at 9:00 (59.73%). Traffic is minimal between 20:00 and 5:00. This data suggests focusing resources and staffing during morning peak hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand resonance.
麥味登's customer base shows a higher affinity towards women (113%) compared to men (86%). Gen Z shows a high affinity (127%), while Gen Y is under-indexed (63%). This suggests Gen Z women are a key demographic.