Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mado performance in the Romania and how they change over time
See what factors influence Mado performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Mado is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of Mado' competitors in the Romania
An analysis of Mado' competitors in the Romania
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mado's market performance is in the lower 43% in Romania's Cafe & Restaurants industry, indicating a below average market standing. Peers in the same percentile range include PhoBar, Pizza cu Gust, AntreU Focaccerie, Kulinarium, Jacob Grillhouse, and Terasa Cafe La Scara. This suggests Mado has opportunities to improve its market share relative to these competitors.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Mado's overall customer satisfaction is 51%, a decrease of 21.5 percentage points year-over-year. Cluj shows 53% satisfaction (-42.9pp), Iași 47% (-24.4pp), and Neamț 41% (-17.7pp). The CSAT dynamic data shows fluctuations between May and July 2025, with a peak in June. Declining satisfaction trends across key counties suggest a need to address customer concerns.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Mado's average check in Iași is 48.3 RON, with no growth value reported. Neamț has an average check of 31.7 RON, also with no growth value. Overall average check data is not available. The dynamic data shows fluctuations between May and July 2025, with a peak in June. The absence of growth data limits comparative analysis.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Mado has 5 outlets in Iași, 2 in Cluj, and 1 each in Suceava, Neamț, Botoșani, Buzău, Timiș, and Maramureș. The distribution highlights a concentration in Iași, with a broader but smaller presence across other counties. This distribution impacts brand accessibility and market coverage across Romania.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
Mado's top competitors based on cross-visitation are Spartan (14.29%), Mesopotamia (11.43%), McDonald's (8.57%), KFC (8.57%), and Ciao Ragazzi (5.71%). This indicates that customers who visit Mado also frequent these brands, suggesting potential areas for competitive focus and differentiation in offerings or customer experience.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Mado's peak traffic workload occurs between 10:00 and 21:00, with the highest workload at 18:00 (56.58%). Traffic is minimal between 0:00 and 8:00. This data suggests optimal staffing and resource allocation should focus on the late morning to evening hours to accommodate peak customer activity.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Mado's customer base shows a high affinity towards women (99) and men (101). Gen X is under-indexed (51), while Gen Y is over-indexed (109), and Gen Z is highly over-indexed (212). This suggests a strong appeal to younger generations, particularly Gen Z, and an opportunity to engage Gen X more effectively.