Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mado performance in the Romania and how they change over time
See what factors influence Mado performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mado is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Mado' competitors in the Romania
An analysis of Mado' competitors in the Romania
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mado ranks at the 97th percentile, a leading position in Romania's Cafe & Restaurants industry. This indicates a strong market presence and customer preference, outperforming many competitors. Performance peers in the same percentile: Cherhana Venus, La Balansoar, Trenta Pizza, Klausen Burger, Dock, Argentin Restaurant Centrul Vechi.
Customer satisfaction (CSAT) reflects brand perception. Declining CSAT can forecast churn, while rising CSAT highlights loyalty.
Mado's overall CSAT is 53%, a significant decrease of 17.4 percentage points year-over-year. The CSAT varies by location: Cluj (50%), Iași (47%), and Neamț (41%), all showing a negative growth. This decline signals potential issues with customer experience that require attention to prevent customer churn.
Average check reveals customer spending habits. Changes indicate pricing power, perceived value, and potential revenue shifts.
Mado's overall average check is 45.6 RON, a slight decrease of 0.4% year-over-year. By location, Iași shows 48.3 RON with no growth, while Neamț is 31.7 RON, also with no growth. The modest decline suggests stable pricing strategy, yet regional variations could indicate diverse customer preferences and economic conditions.
Outlet count indicates brand reach. Growth suggests expansion, while decline may point to contraction and market adjustments.
Mado has a varying number of outlets across different counties in Romania: Iași (4), Suceava (2), Cluj (2), Neamț (1), Botoșani (1), Timiș (1), and Maramureș (1). This distribution suggests a strategic focus on specific regions, with Iași having the highest concentration of outlets. No growth values are provided.
Competitor analysis identifies market rivals, their overlap in customer base, and competitive dynamics for strategic positioning.
Mado's top competitors are Spartan (15.63% cross-visitation), Mesopotamia (12.5%), KFC (9.38%), McDonald's (9.38%), and Starbucks (6.25%). These brands represent the primary alternatives considered by Mado's customers, highlighting the competitive landscape. This data allows for targeted marketing and strategic differentiation.
Traffic workload indicates peak hours. Optimizing resources during high-traffic times enhances customer service and minimizes wait times.
Mado's traffic workload shows peak activity between 9:00 AM and 9:00 PM, with the highest traffic around 8:00 PM to 9:00 PM. Minimal activity is observed during nighttime hours. Understanding these patterns is crucial for staffing and resource allocation, ensuring optimal customer service during peak times and cost efficiency during slower periods.
Consumer segmentation enables tailored marketing. Affinity insights inform targeted strategies based on demographic preferences and behaviors.
Mado's consumer base shows a gender mix with Women having an affinity index of 70 and Men 122. Generationally, Gen X indexes at 51, Gen Y at 109, and Gen Z at 212. This reveals Men and Gen Z are over-represented, while Women and Gen X are under-represented relative to an average consumer, highlighting specific segments for focused marketing efforts.