Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Little Mermaid performance in the Japan and how they change over time
See what factors influence Little Mermaid performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Little Mermaid' competitors in the Japan
An analysis of Little Mermaid' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Little Mermaid is in the lower 27% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Little Mermaid's market performance is in the lower 27%, indicating a below average market standing. This means that Little Mermaid captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Bricolage bread & co., お鮨のかど家 ルシアス店, Uchiwa, Naitai Terrace, Drive-in Tori, and Goodman Roaster Kyoto.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies and market positioning.
The top competitors for Little Mermaid, based on customer cross-visitation, are Starbucks (17.46%), Mos Burger (9.52%), McDonald's (7.94%), Doutor (7.94%), and Komeda's Coffee (6.35%). This indicates that a significant portion of Little Mermaid's customers also visit these brands.
Traffic workload reveals peak hours, informing staffing and resource allocation. Optimizing operations improves customer experience and efficiency.
Little Mermaid experiences peak traffic between 9 AM and 6 PM, with the highest workload around 12 PM to 2 PM (56.07% and 56.94%). Traffic is minimal before 7 AM and after 8 PM, suggesting operational adjustments may be needed during off-peak hours.
Consumer segments by gender and generation inform targeted marketing. Affinity insights guide positioning and messaging for optimal engagement.
Little Mermaid's customer base shows a high affinity towards women (78%, affinity index not a percentage) and Gen X (244%, affinity index not a percentage). Men are under-indexed (116%, affinity index not a percentage) and Gen Y is also under-indexed (79%, affinity index not a percentage) relative to the average consumer.