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Managing Partner, Global Business Development
See what factors influence Little Dessert Shop performance in the United Kingdom and how they change over time
See what factors influence Little Dessert Shop performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Little Dessert Shop' competitors in the United Kingdom
An analysis of Little Dessert Shop' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Little Dessert Shop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, showing competitive strength and customer preference in the cafe & restaurant industry.
Little Dessert Shop's market performance is in the top 1% of brands, indicating a leading position. This high percentile signifies strong customer preference compared to peers like Escape, Caravan, Hard Rock Cafe, Casa do Frango, Gusto Italian and Afrikana.
Customer satisfaction (CSAT) measures customer happiness. High CSAT scores often lead to increased loyalty and positive word-of-mouth, driving business growth.
Little Dessert Shop's overall CSAT is 86%, a slight decrease of 0.9pp year-over-year. Wales shows high satisfaction (91%), while Scotland lags (25%). The trend shows CSAT fluctuating between 80.98% and 87.92%.
Average check reflects customer spending per visit. Monitoring this KPI helps understand revenue trends and the effectiveness of upselling or promotional strategies.
Little Dessert Shop's average check is 15.30 GBP, up 0.8% year-over-year. England's average check mirrors this value. Monthly average check has varied from 14.50 GBP to 16.18 GBP.
Outlet count indicates brand reach and expansion. A growing number of outlets can signify business growth, while declines may signal strategic adjustments.
Little Dessert Shop has 41 outlets in England, 2 in Wales, and 1 in Scotland. Most of their outlets are located in England (93.18%), indicating a strong presence there.
Competitor analysis reveals market dynamics and customer preferences. Tracking cross-visitation helps refine competitive strategies and identify growth opportunities.
Little Dessert Shop customers also visit McDonald's (7.10%), KFC (6.25%), JD Wetherspoon (3.12%), Pepe's (3.12%) and German Doner Kebab (2.27%). These are the top competitors in terms of cross-visitation.
Traffic workload analysis identifies peak hours. Understanding customer traffic patterns enables optimized staffing, inventory, and marketing efforts for better service.
Little Dessert Shop experiences peak traffic between 19:00 and 21:00, with over 55% workload. Traffic is minimal during early morning hours. The highest workload is at 21:00 (55.14%).
Understanding consumer segments helps target marketing. Gender and generation insights enable tailored campaigns, improving engagement and brand affinity.
Little Dessert Shop's customers show an affinity index of 109 for Women, indicating a high affinity, and 94 for Men. Among generations, Gen Z (160) and Gen Y (128) are overrepresented, while Gen X (53) is underrepresented.