Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence La Parrilla performance in the Mexico and how they change over time
See what factors influence La Parrilla performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Parrilla' competitors in the Mexico
An analysis of La Parrilla' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
La Parrilla is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Parrilla's market performance is leading at the 99th percentile. This indicates a strong market standing. Performance peers in the same range are Tannin Artbar, Villa Casona, Rebel Wings Galerias Perinorte, Capri Pizzeria Moderna, Tacos Chupacabras, La Gran Lucha Plaza Patria.
Customer satisfaction (CSAT) reflects customer happiness. Higher CSAT scores link to repeat customers and positive word-of-mouth, boosting brand growth.
La Parrilla's overall customer satisfaction is 72%, a 2.7 percentage point increase year-over-year. In Quintana Roo, CSAT also stands at 72%, with a 2.4 percentage point increase. The trend shows a variation in CSAT over the three-month period, with a peak in May 2025.
Average check reveals how much customers spend per visit. Monitoring this KPI helps in pricing strategies and understanding customer spending habits.
La Parrilla's overall average check is 381 MXN, a 21.1% decrease year-over-year. Quintana Roo shows an average check of 393 MXN, with no growth. Average check varied between May and July 2025, peaking in June.
Tracking outlets shows brand reach and growth. More outlets can mean greater market presence and accessibility for customers, driving revenue.
La Parrilla has a total of 14 outlets distributed across several states. Quintana Roo leads with 8 outlets, while Tamaulipas, Zacatecas, Puebla, Campeche, Coahuila and Nuevo León each have 1 outlet.
Competitor analysis identifies key rivals. Knowing who customers also visit enables strategic positioning and competitive advantage efforts.
La Parrilla's main competitors based on cross-visitation are Starbucks (8.24%), Mr. Pampas (5.88%), Toks (5.88%), McDonald's (5.88%), and Taco Y Tequila (5.88%). Starbucks has the highest overlap in customer visits.
Traffic workload indicates peak operational times. Efficient staffing and resource allocation during these hours can enhance customer experience.
La Parrilla experiences peak traffic workload between 14:00 and 21:00, with the highest activity around 20:00. The lowest traffic occurs between 0:00 and 7:00. This shows when the restaurant is most and least busy.
Consumer segment data allows for personalized marketing. Understanding gender and generational preferences ensures relevant, effective campaigns.
La Parrilla's customer base shows a higher affinity among women (index 79) and men (index 116). The brand also indexes high with Gen X (index 111), Gen Y (index 103), and Gen Z (index 111).
Cafés & Restaurants