Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence La Luna performance in the Germany and how they change over time
See what factors influence La Luna performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Luna' competitors in the Germany
An analysis of La Luna' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
La Luna is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference.
La Luna, with a market performance of 99, is a leading brand. This percentile demonstrates a strong competitive advantage. Its performance peers include Kaffeesaurus, Bella Italia, Hako Ramen, ZEIT FÜR BROT, Malzers Backstube, and Kochlöffel, all within a similar range.
CSAT measures customer happiness, directly impacting loyalty and revenue. High CSAT indicates strong brand affinity and service quality.
La Luna's overall customer satisfaction is at 73%, up by 1 percentage point year-over-year. Lower Saxony shows the highest CSAT (91%), while Rhineland-Palatinate has the lowest (38%). CSAT peaked in June and July 2025, indicating successful strategies.
Outlet count indicates brand reach and expansion. More outlets can boost brand visibility and market penetration.
La Luna has 38 outlets in Germany. The majority (24) are located in North Rhine-Westphalia. Lower Saxony and Hesse each have 3 outlets, while Rhineland-Palatinate and Schleswig-Holstein have 2 each. Saxony has only 1 outlet.
Competitor analysis helps understand market dynamics and identify opportunities to differentiate and gain market share.
La Luna's top competitors based on customer cross-visitation are McDonald's (9.21%), Burger King (4.76%), Cafe Extrablatt (4.44%), Möhnesee (3.49%), and Cafe & Bar Celona (2.54%). This highlights fast-food and cafe chains as key competitors.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation to meet customer demand efficiently.
La Luna experiences peak traffic workload between 2 PM and 4 PM, reaching a high of 53.86. Traffic starts increasing at 8 AM, peaks in the afternoon, and declines sharply after 8 PM, with minimal activity during night hours.
Segment analysis enables targeted marketing, improving engagement and ROI by tailoring strategies to specific consumer groups.
La Luna's customer base shows a higher affinity among women (index 122) compared to men (index 88). Gen X shows high affinity (index 119), while Gen Y and Gen Z are under-indexed (82 and 19, respectively).