Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La Luna performance in the Germany and how they change over time
See what factors influence La Luna performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Luna' competitors in the Germany
An analysis of La Luna' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
La Luna is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Luna's market performance in Germany's Cafe & Restaurants industry is at the 52nd percentile, indicating an average market position. This means La Luna's foot traffic is on par with brands like Hanako-Kitchen&Bar, Bella Italia, Wen Cheng, ZEIT FÜR BROT, Aldimashqi, and Espresso House, which share the same percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for sustainable success.
La Luna's overall customer satisfaction in Germany is 75%, a 2 percentage point increase year-over-year. Satisfaction varies by state, with Lower Saxony at 96% and Rhineland-Palatinate at 43%. This suggests regional differences in customer experience that La Luna should investigate.
Outlet count indicates market reach and expansion. Tracking this metric informs strategic decisions about growth and resource allocation.
La Luna has 25 outlets in North Rhine-Westphalia, 3 in Lower Saxony and Hesse, 2 in Rhineland-Palatinate and Schleswig-Holstein, and 1 in Saxony. The majority of La Luna's locations are concentrated in North Rhine-Westphalia.
Competitor analysis identifies key rivals and their market share, enabling strategic positioning and competitive advantage.
La Luna's top competitors based on cross-visitation are McDonald's (9.27%), Burger King (4.79%), Cafe Extrablatt (4.47%), Möhnesee (3.51%), and Cafe & Bar Celona (2.56%). This indicates that customers who visit La Luna also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
La Luna experiences peak traffic between 2 PM and 4 PM, with the highest workload at 52.51% at 3 PM. Traffic starts increasing at 9 AM, peaks in the afternoon, and declines significantly after 7 PM. There is no traffic between 10 PM and 7 AM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographics.
La Luna's customer base shows a higher affinity towards women (107%) compared to men (95%). Among generations, Gen X is overrepresented (116%), while Gen Y (83%) and Gen Z (19%) are underrepresented. This suggests that La Luna appeals more to women and Gen X.