Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La Brasa Roja performance in the Colombia and how they change over time
See what factors influence La Brasa Roja performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
An analysis of La Brasa Roja' competitors in the Colombia
An analysis of La Brasa Roja' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
La Brasa Roja is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Brasa Roja holds a leading market performance position at the 98th percentile, placing it in the top 2% of brands within Colombia's Cafe & Restaurants industry. This indicates a strong market presence and customer preference. Performance peers include Café Cultor, Pastelería Charlotte (Cake Shop), Bianco, Amor-Acuyá Gelato, El Transportador Parque Tématico, and La Ramada Valluna RESTAURANTE CAMPESTRE which are in the same range.
CSAT reflects customer happiness. Tracking CSAT helps La Brasa Roja improve service, build loyalty, and identify areas for operational enhancements.
La Brasa Roja's overall customer satisfaction (CSAT) is 43%, a 9.3 percentage point increase year-over-year, indicating improved customer perception. 'RAP (Especial) Central' shows high CSAT at 55% with significant growth. 'RAP Pacífico' lags behind with only 6% and a declining trend, suggesting the need for focused improvement strategies.
Average check indicates customer spending per visit. Monitoring this KPI helps to understand revenue trends and optimize pricing strategies.
La Brasa Roja's average check is 41.8K COP, reflecting a 29.7% decrease year-over-year. 'RAP (Especial) Central' registers an average check of 42.5K COP. The overall decrease suggests potential factors like menu changes or economic conditions influencing customer spending.
Outlet count reflects brand reach. Analyzing outlet distribution helps optimize market penetration and identify growth opportunities in different regions.
La Brasa Roja has 30 outlets in 'RAP (Especial) Central', and 9 outlets each in 'RAP Pacífico' and 'RAP del Agua y la Montaña'. The outlet distribution reveals that 'RAP (Especial) Central' is the most densely covered region for La Brasa Roja.
Competitor analysis highlights key rivals. Knowing customer co-visitation patterns aids in refining competitive strategies and enhancing customer retention.
La Brasa Roja's top competitors based on customer co-visitation are Crepes & Waffles (13.16%), McDonald's (10.53%), and Cali Mio (7.89%). Understanding these cross-visitation patterns provides insights into customer preferences and competitive positioning.
Traffic workload shows peak hours. Understanding workload helps optimize staffing, manage resources, and ensure smooth operations during busy periods.
La Brasa Roja experiences peak traffic between 11 AM and 8 PM, with the highest workload around 1 PM. There's minimal traffic from midnight to 10 AM. This traffic pattern highlights the need for operational focus during lunch and dinner hours.