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Managing Partner, Global Business Development
See what factors influence Krispy Kreme performance in the Saudi Arabia and how they change over time
See what factors influence Krispy Kreme performance in the Saudi Arabia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Krispy Kreme' competitors in the Saudi Arabia
An analysis of Krispy Kreme' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Krispy Kreme is a leading brand in Saudi Arabia's Cafe & Restaurants sector with a 99th percentile. This indicates a strong market presence and high customer preference relative to competitors. Performance peers like WBJ, TAMEESA, مطعم تكية شام للمطاعم, Applebee's Grill + Bar, Peradiz Indian Restaurant, مطعم بيراديز الهندي Peradiz Indian Restaurant share similar market position.
Customer Satisfaction (CSAT) measures how happy customers are with a brand, impacting loyalty and repeat business. Higher CSAT often correlates with better financial performance.
Krispy Kreme in Saudi Arabia has an overall CSAT of 75%, up 1.2 percentage points year-over-year. Tabuk Province shows the highest CSAT at 100%, a 30pp increase. Riyadh Region CSAT is 73%, up 2.8pp. This indicates generally positive customer sentiment with notable regional variations and improvements.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior at Krispy Kreme locations.
The overall average check for Krispy Kreme in Saudi Arabia is 40.5 SAR, down 12% year-over-year. Makkah Region has the highest average check at 43.5 SAR. Riyadh Region's average check is 37.3 SAR. The data show variability in spending across regions.
Number of Outlets indicates brand reach and market penetration. More outlets generally mean greater accessibility for customers and increased brand visibility.
Krispy Kreme has a significant presence in Saudi Arabia, with Makkah Region having the most outlets (32), followed by Riyadh Region (27) and Eastern Province (23). Other provinces have fewer outlets. This shows concentration of stores in specific areas.
Analyzing competitors helps Krispy Kreme understand its competitive landscape, identify threats, and refine its strategies for attracting and retaining customers.
Krispy Kreme's top competitors in Saudi Arabia, based on cross-visitation, are KFC (15.81%), McDonald's (15.41%), Al Baik (13.51%), Dunkin' (13.38%), and Kudu (13.11%). These brands capture a notable share of Krispy Kreme's customer base.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and potentially increase sales.
Krispy Kreme in Saudi Arabia experiences its highest traffic workload between 6 PM and 11 PM, peaking at 56.23 between 10 PM and 11 PM. The lowest traffic is between 3 AM and 5 AM. This shows peaks on evenings.
Understanding consumer segments allows for targeted marketing, product development, and messaging to resonate with specific demographics, increasing engagement.
Krispy Kreme's customer base in Saudi Arabia shows a high affinity towards women (91) and high affinity towards Gen Y (143). This suggests the brand is more appealing to Gen Y.