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See what factors influence Krispy Kreme performance in the Philippines and how they change over time
See what factors influence Krispy Kreme performance in the Philippines and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the Philippines
An analysis of Krispy Kreme' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals the brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Krispy Kreme's market performance in the Philippines is in the top 2% (98th percentile), which indicates a leading position in the Cafe & Restaurants industry. This high percentile demonstrates a strong market presence and high customer preference compared to its peers. The following brands are in the same position: Blake's Wings & Steaks, Wankuk Restaurant, Marugame Udon, Gangnam Grill, Lusso, Maillard Café.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, critical for sustainable business growth.
Krispy Kreme's overall CSAT in the Philippines is 66%, a significant increase of 10.2 percentage points year-over-year. Calabarzon shows high satisfaction (83%), with substantial growth (30pp), while Metro Manila shows 59% with growth of 6.6pp. Overall, CSAT increased in May 2025 (68.18%), decreased in June 2025 (60.00%), and then increased in July 2025 (66.67%).
Average check is key for revenue insights, reflecting spending per visit, vital for pricing strategies and profitability analysis.
Krispy Kreme's average check in the Philippines is PHP 503.3, a 31.9% increase year-over-year. Metro Manila has an average check of PHP 400 with no growth. The average check decreased in May 2025 (PHP 609.09), decreased in June 2025 (PHP 509.52), and decreased in July 2025 (PHP 358.82).
Outlet numbers signal brand reach and accessibility, key for market share and geographic performance assessment.
Krispy Kreme has 78 outlets in the Philippines. Metro Manila leads with 32 outlets, followed by Calabarzon (15), Central Luzon (14), Central Visayas (4), Northern Mindanao (4), Davao Region (3), Bicol Region (2), Ilocos Region (2), Western Visayas (1) and Cordillera Administrative Region (1).
Competitor analysis identifies market rivals, informing strategies to gain competitive advantage and understand customer choices.
Krispy Kreme's top competitors in the Philippines, based on cross-visitation, are McDonald's (29.47%), Jollibee (26.32%), Starbucks (22.11%), Shakey's Pizza Parlor (9.47%), and Gerry's Grill (8.42%). This indicates that customers who visit Krispy Kreme also frequently visit these brands.
Traffic workload by hours optimizes staffing and promotions based on peak times, maximizing efficiency and customer experience.
Krispy Kreme's peak traffic in the Philippines is between 10 AM and 6 PM, with the highest workload between 4 PM and 6 PM. Traffic is lowest between midnight and 6 AM, gradually increasing from 7 AM. This data informs optimal operational and staffing strategies.
Consumer segment insights enable tailored marketing, matching products and messages to specific groups, improving engagement and ROI.
Krispy Kreme's customer base in the Philippines has a higher affinity towards men (132) compared to women (55). Gen X (146) and Gen Y (110) have high affinity, while Gen Z (59) is under-indexed. These insights indicate customer affinity based on gender and generation.