Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the Philippines and how they change over time
See what factors influence Krispy Kreme performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Krispy Kreme is in the lower 31% of brands
Sample of brands in the same percentile
An analysis of Krispy Kreme' competitors in the Philippines
An analysis of Krispy Kreme' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Krispy Kreme ranks in the lower 31% in the Philippines, indicating a below-average market standing. Performance peers in the same range include 10000 Roses Cafe & More, Bizu Patisserie and Cafe, Panda Express, Real Thai Restaurant, Cafe Viet, and Rolling Panda Hotpot Factory.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Krispy Kreme's overall CSAT is 64%, a slight decrease of 0.9pp year-over-year. Calabarzon shows high satisfaction (85%) with significant growth (19.6pp), while Metro Manila has a 69% CSAT with 9.4pp growth. Focus on maintaining Calabarzon's high satisfaction and improving Metro Manila's.
Average check indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
Krispy Kreme's overall average check is PHP 447.6, a 15.1% increase year-over-year. Metro Manila's average check is PHP 397.2 with no growth. The increase in average check suggests customers are spending more per visit, but Metro Manila needs attention.
Outlet count reflects brand reach and market presence, influencing accessibility and potential customer base.
Krispy Kreme has 42 outlets in Metro Manila, 18 in Calabarzon, and 15 in Central Luzon. Metro Manila dominates outlet presence. Expansion opportunities may exist in regions with fewer outlets.
Identifying top competitors helps refine strategies, understand market dynamics, and capture a larger customer base.
Krispy Kreme's top competitors based on cross-visitation are Jollibee (23.44%), Starbucks (21.88%), McDonald's (20.31%), Shakey's Pizza Parlor (12.50%), and Dunkin' (9.38%). These brands attract a significant portion of Krispy Kreme's customers.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Krispy Kreme experiences peak traffic between 10 AM and 7 PM, with the highest workload around 5-6 PM (58.11% - 59.17%). Traffic is lowest in the early morning hours. Staffing should align with these peak hours.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Krispy Kreme's consumer base shows a high affinity among men (index 136) and Gen X (index 139). Gen Y also shows affinity (index 112). Gen Z is under-indexed (index 53). Marketing should target men and Gen X, while strategies to engage Gen Z should be explored.