Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the Philippines and how they change over time
See what factors influence Krispy Kreme performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Krispy Kreme is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of Krispy Kreme' competitors in the Philippines
An analysis of Krispy Kreme' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance is at the 34th percentile, indicating a below average market position. This suggests that Krispy Kreme captures less foot traffic compared to its competitors. Performance peers in the same percentile: 10000 Roses Cafe & More, Bizu Patisserie and Cafe, Nihon Cafe - Shaw, Tablo Kitchen x Cafe, Gogii Yolii, Tsokolateria, SM Aura Premiere Taguig BGC.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns helps refine marketing and competitive strategies.
Krispy Kreme's top competitors based on cross-visitation are Jollibee (23.46%), McDonald's (22.22%), and Starbucks (19.75%). Gerry's Grill (7.41%) and The Coffee Bean & Tea Leaf (4.94%) also attract Krispy Kreme customers. This indicates that customers who visit Krispy Kreme also frequently visit these fast-food and coffee chains.
Traffic workload shows peak hours, guiding staffing and promotions. Understanding customer traffic patterns optimizes resource allocation and enhances customer experience.
Krispy Kreme experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest workload around 60.32% at 5:00 PM. Traffic is lowest between 1:00 AM and 5:00 AM. This data suggests staffing and promotional efforts should be concentrated during peak hours to maximize sales and customer satisfaction.
Consumer segments inform targeted marketing and product development. Understanding demographics helps tailor strategies to specific groups, improving engagement and ROI.
Krispy Kreme's customer base is predominantly female (67% affinity). Gen X (115% affinity) and Gen Y (126% affinity) are overrepresented, while Gen Z (45% affinity) is underrepresented. This suggests a higher affinity among women and older generations compared to men and younger consumers.