Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence K-Pub performance in the Vietnam and how they change over time
See what factors influence K-Pub performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of K-Pub' competitors in the Vietnam
An analysis of K-Pub' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
K-Pub is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
K-Pub's market performance is at the 58th percentile in Vietnam's Cafe & Restaurants industry, indicating an average/above average market standing. This means K-Pub is ahead of most brands in attracting customers. Performance peers in the same percentile range include Thai Express, Baba's Kitchen Indian Restaurant, TRÀ PHÊ CHÁY - Trần Hưng Đạo, Thèm Hải Sản, Nhà Hàng Hải Sản Biển Đông, and CLOUD POT.
Identifying key competitors helps understand the competitive landscape and refine strategies to attract and retain customers effectively.
K-Pub's top competitors, based on cross-visitation, are Kichi Kichi and Pizza 4P's (both at 3.92%), followed by Jollibee, Mì Cay Sasin, and Lotteria (all at 3.43%). This indicates that customers who visit K-Pub also frequently visit these brands, suggesting they offer similar or complementary dining experiences.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
K-Pub experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (59.75%). Traffic is minimal between 0:00 and 8:00. This data suggests K-Pub is primarily a dinner and evening destination, requiring more staff and resources during those peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Women show a high affinity (105 index) for K-Pub, while men are slightly under-indexed (96 index). Gen Z exhibits the highest affinity (131 index), followed by Gen Y (77 index), and Gen X (62 index). This suggests K-Pub resonates strongly with Gen Z and women, offering opportunities for targeted campaigns.