Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Kourakuen performance in the Japan and how they change over time
See what factors influence Kourakuen performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kourakuen' competitors in the Japan
An analysis of Kourakuen' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kourakuen is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, reflecting brand share of foot traffic in the industry.
Kourakuen's market performance is in the top 1% in Japan, indicating a leading position in the Cafe & Restaurants industry. This means Kourakuen captures a significantly higher share of customer traffic compared to peers like Hoshino Coffee, Uomori, Hidakaya, 居酒屋いくなら俺んち来る? 〜 宴会部 〜, Ringer Hut and Jolly Pasta.
CSAT reflects customer loyalty and overall brand perception, influencing repeat business and positive word-of-mouth.
Kourakuen's overall customer satisfaction (CSAT) is 66%, with a slight decrease of 0.5 percentage points year-over-year. CSAT varies by location, with Shizuoka Prefecture showing the highest CSAT (75%) but also the largest decrease (-7.1pp). Yamagata and Gunma Prefectures saw CSAT increases. The general trend indicates an acceptable level of customer satisfaction.
Average check measures per-customer spending, reflecting menu pricing, customer spending habits, and revenue generation efficiency.
Kourakuen's overall average check is 939.6 JPY, showing a significant increase of 23.1% year-over-year. Kanagawa Prefecture has the highest average check (1.3K JPY). The overall average check demonstrates strong revenue per customer, suggesting potential menu adjustments and successful sales strategies.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Kourakuen has the highest number of outlets in Fukushima Prefecture (39). Miyagi Prefecture follows with 30 outlets. The distribution of outlets highlights key regions for Kourakuen's operations, revealing focus areas for market saturation.
Understanding key competitors helps in strategic positioning, identifying market threats, and uncovering opportunities for differentiation.
Kourakuen's top competitors based on customer cross-visitation are McDonald's (14.42%), Sukiya (11.97%), 店 (11.72%), 店 (9.22%), and Yoshinoya (8.65%). This indicates that customers who visit Kourakuen also frequently visit these fast-food and dining chains, showing direct competition for customer traffic.
Traffic workload by hour reveals peak operational times, aiding in staffing optimization and resource allocation.
Kourakuen experiences peak traffic workload between 11 AM and 1 PM, with the highest workload at 12 PM (70.70%). Traffic is minimal during early morning hours. This information allows Kourakuen to strategically allocate resources to manage peak demand effectively.
Consumer segment analysis allows for targeted marketing, improving engagement and maximizing ROI by appealing to specific demographics.
Kourakuen's customer base shows that women are under-indexed (75) and men are over-indexed(116). Gen X is highly over-indexed (128), while Gen Y (80) and Gen Z (89) are under-indexed. This suggests high affinity with Gen X, but opportunities exist to increase engagement with younger generations.