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Managing Partner, Global Business Development
See what factors influence Kool Smoothie performance in the Morocco and how they change over time
See what factors influence Kool Smoothie performance in the Morocco and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kool Smoothie' competitors in the Morocco
An analysis of Kool Smoothie' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kool Smoothie is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference within the Cafe & Restaurants industry.
Kool Smoothie's Market Performance in Morocco is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This high percentile suggests a strong market share and significant customer preference relative to competitors like SOY, FoodX, Aposto, Subarashi sushi, Chérie chéri - marina coffee and Joud who are also within the leading range.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty, affects brand reputation, and directly influences revenue and business growth.
Kool Smoothie's overall customer satisfaction in Morocco is 58%, a decrease of 26.5 percentage points year-over-year. CSAT varies by region, with Rabat-Salé-Kénitra and Casablanca-Settat both at 47%, indicating potential issues in customer experience across these key states. There is a downtrend in CSAT performance for the last 3 months.
Average check measures customer spending per visit, reflecting pricing strategy effectiveness and customer purchase behavior, directly impacting revenue.
The overall average check for Kool Smoothie is 156.5 MAD, a significant increase of 73.9% year-over-year. Rabat-Salé-Kénitra has the highest average check at 196.7 MAD, while Casablanca-Settat shows the lowest at 125 MAD. The average check is volatile for the last 3 months.
Outlet count indicates brand reach, market penetration, and potential revenue; tracking it informs expansion and market coverage strategies.
Kool Smoothie has a total of 11 outlets in Morocco. Casablanca-Settat has the highest number of outlets (7), followed by Rabat-Salé-Kénitra (2), and Marrakech-Safi and Tangier-Tetouan-Al Hoceima (1 each). The presence is mostly in Casablanca-Settat region.
Identifying competitors through cross-visitation highlights direct rivals and common customer preferences, crucial for strategic positioning and competitive advantage.
Kool Smoothie's main competitors in Morocco, based on customer cross-visitation, include McDonald's (9.68%), Burger King (6.45%), KFC (4.84%), DAR AL FAWAKIH RABAT - AGDAL (4.84%) and Boho Café (4.84%). This indicates that customers who visit Kool Smoothie also frequent these fast-food chains and cafes.
Traffic workload by hour uncovers peak times, enabling optimized staffing, targeted promotions, and efficient resource allocation to enhance customer experience.
Kool Smoothie experiences peak traffic workload between 10 AM and 8 PM, with the highest traffic around 1 PM (58.19%). Traffic is minimal during early morning hours (0 AM to 7 AM). This data suggests optimal staffing and promotional timings for maximizing sales.
Understanding consumer segments allows for targeted marketing, personalized product development, and tailored communication to improve engagement and brand affinity.
Women (124 affinity index) and Gen Z (246 affinity index) demonstrate high affinity towards Kool Smoothie. Gen Y also indexes highly (121). These segments are overrepresented among Kool Smoothie customers, indicating they are particularly receptive to the brand.