Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Koni performance in the Brazil and how they change over time
See what factors influence Koni performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Koni' competitors in the Brazil
An analysis of Koni' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Koni is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference within the industry.
Koni, in Brazil's Cafe & Restaurants, holds a leading position at the 99th percentile. This signifies a strong market presence, indicating it outperforms most competitors. Peers like Restaurante, Dona Nice Steakhouse, and Rancho do Cupim share this top-tier performance.
Customer satisfaction is key to brand loyalty and growth. Tracking CSAT helps understand customer sentiment and identify areas for improvement.
Koni's overall customer satisfaction in Brazil is 65%, showing an 18.1 percentage point increase year-over-year. The Southeast Region leads with 68%, while the Central-West Region shows 55%. The CSAT values demonstrate increased customer approval over the past year.
Average check reflects customer spending per visit, revealing pricing strategy effectiveness and customer purchasing behavior.
Koni's average check in Brazil is 58.4 BRL, reflecting a 3.8% decrease year-over-year. The Central-West Region records an average check of 63.6 BRL, while the Southeast Region shows 56.8 BRL. The data indicates slight decrease in spending.
Outlet count indicates brand reach and expansion. Monitoring outlet distribution informs expansion strategies and regional market penetration.
Koni has 37 outlets in the Southeast Region and 16 in the Central-West Region of Brazil. Outlet distribution demonstrates a stronger presence in the Southeast, pointing to more extensive operations within the region.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategies and potential partnerships.
Koni's top competitors include McDonald's (12.21% cross-visitation), Spoleto (9.30%), Outback Steakhouse, Coco Bambu and Burger King (4.65% each). Customers also frequent McDonald's and Spoleto, showing indirect competition.
Traffic workload indicates peak hours, enabling staff optimization, inventory planning, and targeted promotions for higher efficiency.
Koni experiences peak traffic between 11 AM and 8 PM, peaking at 1 PM (57.55%). Traffic is low early in the morning, gradually increasing. Staff and resources can be effectively distributed throughout the day.
Understanding consumer segments enables customized marketing, targeting products and messaging effectively to specific demographic groups.
Women show a slightly high affinity (116) for Koni compared to men (86). Gen Z exhibits significant over-representation (384) indicating high engagement, while Gen X (85) and Gen Y (51) are under-indexed, suggesting lower engagement.