Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KOKONUT performance in the United States and how they change over time
See what factors influence KOKONUT performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KOKONUT' competitors in the United States
An analysis of KOKONUT' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KOKONUT is in the lower 39% of brands
Sample of brands in the same percentile
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KOKONUT's MARKET PERFORMANCE is in the lower 39%, indicating a below-average market position. This suggests KOKONUT captures less customer foot traffic compared to competitors like Thai Hot, Auntie Pasto's Restaurant, LUCIE drink + dine, 5120 Restaurant & Onyx Bar, Los 3 Ranchitos, and Starbucks, who share a similar market standing.
Outlet count indicates brand reach and expansion. Tracking it shows growth, market penetration, and potential for increased brand visibility and revenue.
KOKONUT has 15 outlets in California. This indicates its physical presence and market penetration within the state, which can be leveraged for brand recognition and revenue generation.
Competitor analysis shows direct rivals for customers. It informs competitive strategies, reveals market positioning, and highlights opportunities for differentiation.
KOKONUT's top competitors include Raising Cane's Chicken Fingers, VIP Tacos, Tacos Gavilan, Carl's Jr., and Bangkok Kitchen, each sharing 33.33% of customer cross-visitation. This indicates significant overlap in customer base, suggesting the need for KOKONUT to differentiate itself through unique offerings or marketing.
Traffic workload by hours shows peak operational times. Understanding traffic patterns enables efficient staffing, resource allocation, and optimized customer service.
KOKONUT experiences peak traffic between 11 AM and 4 PM (hod 11-16), with consistently high workload values above 41%. Traffic is lowest between 3 AM and 6 AM (hod 3-6), with workload values below 4.5%. This indicates optimal staffing and resource allocation strategies should focus on the midday period.
Consumer segment analysis identifies key demographics. Understanding gender and generational affinities enables targeted marketing and tailored product offerings.
Women are overrepresented (156% affinity) in KOKONUT's customer base, while men are underrepresented (48% affinity). Gen Y exhibits high affinity (200%). Marketing should focus on strategies appealing to women and Gen Y.
Cafés & Restaurants