Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence King of Fried Rice performance in the Singapore and how they change over time
See what factors influence King of Fried Rice performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
King of Fried Rice is in the lower 36% of brands
Sample of brands in the same percentile
An analysis of King of Fried Rice' competitors in the Singapore
An analysis of King of Fried Rice' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
King of Fried Rice is in the lower 36% of brands, indicating a below average market performance. This suggests a need to improve its market standing relative to competitors like Gayatri Restaurant, Brunch & Co, GRUB, Liao Fan Hawker Chan, So Good Char Chan Tang, and Tun Xiang Hokkien Delights, which share a similar market position.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies.
The top competitors for King of Fried Rice, based on cross-visitation, are McDonald's (14.71%), Starbucks (5.88%), KFC (5.88%), Kopitiam (5.88%), and Ji Yue Coffee (集月咖啡) (5.88%). A high cross-visitation rate with McDonald's suggests that customers often consider these brands as alternatives. Understanding why customers visit these competitors can inform strategies to improve customer retention.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
King of Fried Rice experiences peak traffic between 11:00 and 21:00, with the highest workload around 19:00 (60.54%). There is no traffic between 0:00 and 9:00 and after 21:00. This data suggests the need for optimized staffing and resource allocation during peak hours to ensure efficient service and customer satisfaction.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are overrepresented among King of Fried Rice customers (55%), while men are underrepresented (138%). Gen Z shows a high affinity (136%), while Gen X (58%) and Gen Y (91%) are underrepresented. This suggests that King of Fried Rice resonates more strongly with Gen Z and women, indicating opportunities for targeted marketing campaigns.