Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Kim San Leng performance in the Singapore and how they change over time
See what factors influence Kim San Leng performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kim San Leng' competitors in the Singapore
An analysis of Kim San Leng' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kim San Leng is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kim San Leng, with a market performance of 89, holds an average/above average market position. This percentile indicates the brand's share of customer visits relative to its competitors in Singapore's Cafe & Restaurants sector. Peers in a similar range include: KinDee Thai Hotpot, Thunder Tea Rice, Best Satay 7 & 8 (Lau Pa Sat), Bizen Wagyu, Min Jiang, and Bendemeer Fresh Cockles Fried Kway Teow.
Competitor analysis helps identify market rivals and understand customer preferences, guiding strategic decisions to improve competitive positioning and attract more customers.
Kim San Leng's top competitors, based on customer cross-visitation, include McDonald's (17.24%), Food Centre (10.34%), and Food Republic (10.34%). This shows that customers who visit Kim San Leng also frequent these brands, suggesting potential areas for Kim San Leng to differentiate its offerings.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently and improve service during peak times.
Kim San Leng experiences peak traffic workload between 12:00 and 19:00, with the highest activity around 18:00 (63.43%) and 19:00 (63.45%). Traffic is lowest between 1:00 and 5:00. This data enables strategic staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, allowing brands to tailor their messaging and offerings to specific demographics for improved engagement and conversion.
Kim San Leng's consumer base shows a higher affinity among men (137%) and Gen X (135%), suggesting these segments are overrepresented compared to the average consumer. Conversely, there's an under-indexation among women (54%) and Gen Y (72%), Gen Z(82%) indicating lower representation. Marketing could be adjusted to appeal more to women and younger generations.