Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence คาเฟ่ performance in the Thailand and how they change over time
See what factors influence คาเฟ่ performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of คาเฟ่' competitors in the Thailand
An analysis of คาเฟ่' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
คาเฟ่ is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
คาเฟ่ is a leading brand in Thailand's Cafe & Restaurants industry, securing a top 1% market performance percentile. This indicates strong competitive positioning, suggesting a high degree of customer preference relative to its peers. Bowcake โบว์เค้ก, กุ๊กขี้เมา, KINKIN, Nonna & Son Samui, Moo2Chan Mookrata - The Prom Dindaeng, and HITORI SHABU Mega Bangna, operating within a similar or nearby percentile, reflect some of its immediate market competition.
Customer satisfaction (CSAT) reflects brand health. High CSAT scores can lead to customer loyalty and positive word-of-mouth, improving the brand image.
คาเฟ่ boasts a high overall customer satisfaction at 95%, with a slight increase of 0.1 percentage points year-over-year. The customer satisfaction varies by region, with Nonthaburi Province and Pathum Thani Province at 98%, and Chon Buri Province at 97%. Chachoengsao Province shows the lowest satisfaction at 89%. This suggests generally strong customer sentiment with regional opportunities for improvement.
Average check reveals customer spending habits. Tracking it helps optimize pricing strategies and identify revenue growth opportunities per transaction.
The overall average check for คาเฟ่ is 351.8 THB, a significant increase of 29.7% year-over-year. Chon Buri Province shows an average check of 317.3 THB, while Nonthaburi Province averages 94.4 THB. This indicates a higher spending per customer compared to the previous year. Strategic actions may be implemented in Nonthaburi Province to increase its average check.
Number of outlets signifies market reach. A broad presence can enhance brand visibility and accessibility, driving customer acquisition and market share.
คาเฟ่ has several outlets distributed across various provinces in Thailand. Nakhon Pathom Province leads with 4 outlets, followed by Nonthaburi Province with 3. Pathum Thani, Chanthaburi, and Khon Kaen Provinces each have 2 outlets. Rayong, Samut Sakhon, Udon Thani, Samut Prakan and Lampang each have 1. This distribution reflects a strategic presence across key regions.
Analyzing top competitors highlights direct market rivals. Cross-visitation data identifies shared customer bases and competitive intensity for strategic decisions.
The primary competitors for คาเฟ่, based on cross-visitation data, include Café Amazon (6.28%), Starbucks (3.66%), Sushiro (2.62%), Austin Cafe (2.09%) and McDonald's (2.09%). The high cross-visitation with Café Amazon and Starbucks suggests a substantial overlap in customer base. This data is helpful for targeted marketing and competitive positioning.
Understanding traffic workload by hour optimizes staffing and resource allocation to meet customer demand effectively throughout the day.
Traffic workload for คาเฟ่ peaks between 12:00 PM and 1:00 PM, reaching 52.76% and 53.05% respectively. The lowest traffic occurs between midnight and 5:00 AM. Understanding these patterns allows for optimized staffing and resource allocation to manage peak hours efficiently.
Consumer segment analysis by gender and generation informs targeted marketing. Affinity insights support tailored messaging and product positioning strategies.
คาเฟ่ shows a higher affinity among women (117 index), indicating they are overrepresented compared to the average consumer. Men are underrepresented with an affinity index of 88. Generation Y (113 index) shows an overrepresentation, while Gen X (64 index) and Gen Z (96 index) are underrepresented. This suggests marketing strategies can be more geared towards women and Gen Y consumers.