Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Cambodia and how they change over time
See what factors influence KFC performance in the Cambodia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Cambodia
An analysis of KFC' competitors in the Cambodia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC Cambodia's market performance is at the 64th percentile, indicating an average/above average market standing. This means KFC attracts more customers than approximately 64% of cafe and restaurant brands in Cambodia. Performance peers include Tealive Santhormuk, Mealea Watbo Siem Reap, The Lounge, BROWN Roastery, The Station B Pub Street, and Starbucks.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting repeat business and positive word-of-mouth.
KFC Cambodia's overall CSAT is 83%, a significant increase of 49.9 percentage points year-over-year. Phnom Penh shows the highest CSAT at 85%, followed by Siem Reap at 76%. This indicates strong customer approval and improved service quality compared to the previous year.
Average check reveals customer spending habits, reflecting menu pricing, order size, and overall revenue generation per transaction.
The overall average check for KFC Cambodia is 19.6 KHR, a 4.8% increase year-over-year. Battambang has the highest average check at 24.8 KHR, while Phnom Penh's is 19.6 KHR, and Siem Reap's is 8 KHR. This suggests varying spending patterns across different regions.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
KFC Cambodia has 9 outlets in Phnom Penh, 2 in Khaet Preah Sihanouk, and 1 each in Siem Reap and Battambang. Phnom Penh dominates in outlet presence, indicating a strategic focus on the capital city for market coverage.
Identifying top competitors helps understand market dynamics, benchmark performance, and refine competitive strategies.
The top competitors for KFC Cambodia, based on customer cross-visitation, are Burger King (8.51%), Domino's Pizza (6.38%), BROWN Roastery (4.26%), Kungfu Kitchen 家常便饭 (4.26%), and Joe's Burger Bar & Grill (4.26%). This shows a significant overlap in customer base with other fast-food and casual dining brands.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service.
KFC Cambodia experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (69.65%). Traffic gradually increases from 9:00, peaking in the afternoon and declining after 21:00. This data informs staffing and operational adjustments.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
KFC Cambodia's customer base shows a high affinity towards women (93%) and men (105%). Gen X (128%) and Gen Y (123%) are overrepresented, indicating a strong appeal to these generations. This suggests targeted marketing towards these demographics could be effective.