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Managing Partner, Global Business Development
See what factors influence KFC performance in the Cambodia and how they change over time
See what factors influence KFC performance in the Cambodia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Cambodia
An analysis of KFC' competitors in the Cambodia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
KFC in Cambodia holds a leading position with a Market Performance percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference and market share relative to peers like BROWN Roastery, HighGround Sky Bar, Siso Bakery, Elia Greek Kitchen, Rukkha Sky Bar & Tapas, and Pong Santhormok, all also at the 99th percentile.
Customer Satisfaction reflects customer contentment, impacting loyalty and brand perception. High CSAT scores often correlate with increased revenue.
KFC's overall Customer Satisfaction in Cambodia is at 76%, a significant increase of 39.6 percentage points year-over-year. Phnom Penh shows the highest CSAT at 80%, up by 46.7pp, while Siem Reap's CSAT is 61%, with an 8pp increase. This indicates improved customer experiences, especially in Phnom Penh.
Average Check reveals spending patterns. Monitoring changes helps optimize pricing and promotions to increase revenue and customer value.
The overall Average Check for KFC in Cambodia is 19.9 KHR, a 14.1% increase year-over-year. Battambang has the highest average check at 25 KHR. Phnom Penh shows 19.5 KHR, while Siem Reap has the lowest average check at 8 KHR. This suggests varying spending habits across different regions.
Outlet count indicates market reach and brand presence. Expansion strategies drive revenue and brand awareness across geographic locations.
KFC has a total of 13 outlets in Cambodia. Phnom Penh has the highest number of outlets with 9, followed by Khaet Preah Sihanouk with 2. Siem Reap and Battambang each have 1 outlet. This distribution reflects KFC's strategic focus on Phnom Penh for market penetration.
Identifying competitors reveals market dynamics. Monitoring cross-visitation helps refine strategies to attract and retain customers amidst competition.
KFC's top competitors in Cambodia, based on cross-visitation, are Burger King (10%), Domino's Pizza (8%), and BROWN Roastery (6%). Kungfu Kitchen 家常便饭 and Wing Stand both have a cross-visitation rate of 4%. This shows which brands KFC customers also frequent.
Traffic workload data allows for optimal staffing and resource allocation during peak hours, improving service efficiency and customer satisfaction.
KFC in Cambodia experiences peak traffic between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 18:00 (6 PM). Traffic starts increasing significantly at 9:00, and gradually slows down after 21:00 (9 PM). This helps optimize resource allocation during peak hours.
Understanding consumer demographics allows for targeted marketing. Tailoring strategies to specific segments improves engagement and brand relevance.
Among KFC customers in Cambodia, women are overrepresented (64% with delta -36.26), while men are underrepresented (124% with delta 24.16). Gen X is overrepresented (104% with delta 4.12), and Gen Y is slightly underrepresented (91% with delta -9.22).