Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence BROWN Roastery performance in the Cambodia and how they change over time
See what factors influence BROWN Roastery performance in the Cambodia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BROWN Roastery' competitors in the Cambodia
An analysis of BROWN Roastery' competitors in the Cambodia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
BROWN Roastery is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
BROWN Roastery holds the 99th percentile, marking it as a leading brand. This strong market performance suggests high customer preference. Performance peers like Siso Bakery, KFC, Rukkha Sky Bar & Tapas, HighGround Sky Bar, Khmer Surin Restaurant, and Elia Greek Kitchen share similar top-tier positions.
Customer Satisfaction reflects brand perception and loyalty, critical for retention and growth, revealing the efficacy of customer-focused strategies.
BROWN Roastery's overall customer satisfaction is at 82%, a 4.2 percentage point increase year-over-year, indicating positive customer experience improvements. Siem Reap shows higher satisfaction (88%) with a significant 13.1 percentage point growth. Phnom Penh also shows increased satisfaction (81%) with 2 percentage point growth.
Average Check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing power. Key to revenue optimization.
BROWN Roastery's overall average check is 10.9 KHR, a 24.6% decrease year-over-year, suggesting potentially lower spending per customer visit. Phnom Penh's average check is 11.4 KHR with no growth. Further investigation into the factors affecting the average check is needed to improve revenue.
Outlet count indicates brand reach and market presence, a key factor in accessibility and overall market penetration, showing expansion.
BROWN Roastery has 13 outlets in Phnom Penh, 1 in Kandal, and 1 in Siem Reap. Phnom Penh holds the majority of BROWN Roastery's locations, signifying a strong presence in the capital city.
Competitor analysis identifies key rivals and customer preferences, crucial for strategic positioning and gaining a competitive advantage, comparison.
BROWN Roastery's top competitors, based on customer cross-visitation, are BROWN Coffee (17.61%), Starbucks (11.32%), Pizza 4P's (5.03%), The Pizza Company (4.40%), and KOI Thé (3.14%). The high cross-visitation with BROWN Coffee suggests brand affinity within the BROWN ecosystem.
Traffic workload reveals peak operational periods, enabling optimized staffing and resource allocation for enhanced customer service, efficiency.
BROWN Roastery experiences peak traffic between 9 AM and 6 PM, with the highest workload around 9 AM (67.97%). Traffic is minimal between 10 PM and 6 AM. Resource and staffing should be adjusted accordingly, focusing on the busiest hours.
Consumer segments analysis enables targeted marketing, aligning products and messages with specific demographics for increased engagement and ROI, efficiency.
Women are over-represented (affinity index 110) and men are under-represented (affinity index 94) among BROWN Roastery's consumers. Gen X is highly over-represented (affinity index 149). Gen Y (affinity index 91) is under-represented and Gen Z (affinity index 108) is slightly over-represented. Marketing can be customized to engage high-affinity consumer groups.