Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Cambodia and how they change over time
See what factors influence Burger King performance in the Cambodia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Cambodia
An analysis of Burger King' competitors in the Cambodia
In Cafés & Restaurants
·Sep – Nov 25
Burger King is in the lower 40% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance is at the 40th percentile, indicating a below average market standing. This suggests that Burger King captures less foot traffic compared to its competitors. Performance peers in the same range include Nick Restaurant, Kungfu Kitchen 家常便饭, GēGē Hotpot (CCV), Smash My Bun, Hard Rock Cafe, and Chanrey Tree.
Identifying top competitors and cross-visitation patterns helps refine marketing and customer acquisition strategies.
The top competitors based on cross-visitation are Starbucks (24.24%), BROWN Coffee (12.12%), TUBE COFFEE Riverside (9.09%), KFC (9.09%), and Elia Greek Kitchen (6.06%). This indicates that customers who visit Burger King also frequent these establishments, particularly Starbucks and BROWN Coffee.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Traffic workload peaks between 16:00 and 19:00, with the highest workload at 18:00 (66.16%). The lowest traffic occurs between 0:00 and 7:00. This data suggests that Burger King experiences its busiest hours in the late afternoon and early evening.
Understanding consumer segments by gender and generation enables targeted marketing and product development strategies.
Women are overrepresented among Burger King's consumers (Affinity Index 72), while men are also overrepresented (Affinity Index 120). Gen Y is also overrepresented (Affinity Index 95). This suggests that marketing efforts should consider the preferences and behaviors of these key demographic groups.