Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Cambodia and how they change over time
See what factors influence Burger King performance in the Cambodia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Cambodia
An analysis of Burger King' competitors in the Cambodia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King in Cambodia holds a leading market position in the Cafe & Restaurants industry, ranking in the top 1% with a percentile of 99. This indicates a strong competitive standing and high customer preference relative to its peers.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting revisit rates and word-of-mouth referrals, crucial for sustainable growth.
Burger King's overall customer satisfaction in Cambodia is at 55%, a decrease of 27.8 percentage points year-over-year. Siem Reap shows higher satisfaction (71%) than Phnom Penh (47%). This decline requires attention to improve customer experience.
Average check reflects customer spending per visit, crucial for revenue optimization and understanding customer purchasing behavior and affordability.
Burger King's average check in Cambodia is 11.2 KHR, a 37% decrease year-over-year. Phnom Penh has an average check of 6.5 KHR with no growth. The decrease in average check needs to be investigated.
Outlet count indicates market presence and accessibility, influencing brand visibility, market penetration, and revenue potential across regions.
Burger King has 11 outlets in Phnom Penh and 1 in Siem Reap, indicating a strong presence in the capital but limited reach in other areas. Expansion opportunities may exist.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies to enhance market share and customer retention.
Burger King's top competitors in Cambodia, based on customer cross-visitation, are KFC (11.90%), Khmer Taste Restaurant (7.14%), Domino's Pizza (7.14%), Fellini Siem Reap (4.76%), and Mesa Restaurant (4.76%).
Traffic workload by hour shows peak and off-peak times, enabling optimized staffing, marketing, and resource allocation for operational efficiency.
Burger King's peak traffic workload in Cambodia occurs between 17:00 and 19:00 hours, reaching a high of 65.26. Traffic is minimal in early morning hours, with a steady increase starting at 07:00.
Understanding consumer segments by gender and generation is crucial for tailoring marketing and product offerings to maximize engagement and sales.
Burger King's customer base in Cambodia shows high affinity index for Women (74) and over-indexed representation for Men (117). The Gen X is at 93, while Gen Y demonstrates a higher affinity (121).