Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Cambodia and how they change over time
See what factors influence Burger King performance in the Cambodia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Cambodia
An analysis of Burger King' competitors in the Cambodia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the lower 39% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is in the lower 39%, indicating a below average market standing. This means Burger King captures less foot traffic compared to most competitors in Cambodia's Cafe & Restaurants industry. Performance peers in the same percentile range include Kungfu Kitchen 家常便饭, GeGe HotPot (Toul Tumpoung), go coffee., and Istanbul Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Burger King's overall customer satisfaction is 67%, a decrease of 12.3 percentage points year-over-year, indicating a decline in customer happiness. In Phnom Penh, CSAT is 51%, a significant drop of 23.6 percentage points. The CSAT dynamic data shows fluctuations, peaking in August 2025 at 86.67%.
Outlet count indicates market presence and accessibility. Growth reflects expansion strategy, while distribution impacts market coverage and brand visibility.
Burger King has 12 outlets in Cambodia. 11 are located in Phnom Penh, representing the majority of the brand's presence, and 1 in Siem Reap. This distribution highlights a concentration of outlets in the capital city.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Burger King's top competitors based on customer cross-visitation are KFC (14.29%), Domino's Pizza (10.71%), BROWN Coffee (7.14%), The Noodle Corner មីផាក់ឡូវ ផ្ទះកែង (7.14%), and Khmer Taste Restaurant (7.14%). This indicates that customers who visit Burger King also frequently visit these establishments.
Traffic workload shows peak hours, optimizing staffing and resource allocation. Understanding customer flow improves service efficiency and reduces wait times.
Burger King's peak traffic workload occurs between 16:00 and 18:00, reaching a high of 67.44% at 18:00. Traffic starts increasing at 7:00, peaks in the afternoon, and declines after 21:00. There is no traffic between 0:00 and 6:00.
Consumer segments inform targeted marketing. Gender and generation insights refine messaging and product offerings, enhancing engagement and brand relevance.
Burger King's customer base shows a high affinity for women (77%) and men (117%). Gen X shows an affinity of 96%, while Gen Y shows an affinity of 138%. These affinity indexes suggest that men and Gen Y are over-represented in Burger King's customer base, while women and Gen X are under-represented.