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Managing Partner, Global Business Development
See what factors influence Kelly's Homemade Ice Cream performance in the United States and how they change over time
See what factors influence Kelly's Homemade Ice Cream performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kelly's Homemade Ice Cream' competitors in the United States
An analysis of Kelly's Homemade Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kelly's Homemade Ice Cream is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Kelly's Homemade Ice Cream is in the top 3% with a percentile of 97, indicating a leading market position. This suggests a strong competitive advantage and high customer preference relative to peers. Competitors like Mr. Stacks, La Brisa Mexican Grill, Buccan Sandwich Shop, Peaches, Sul & Beans and Adriana's Mexican Restaurant are within the same percentile range.
Customer Satisfaction measures how happy customers are with a brand, reflecting service quality and overall brand perception in the Cafe & Restaurants industry.
Kelly's Homemade Ice Cream has an overall customer satisfaction (CSAT) of 86%, a decrease of 1.5 percentage points year-over-year. This suggests generally positive customer experiences, but a slight decline indicates potential areas for service improvement. In Florida, CSAT is 86% with a decrease of 1.5 percentage points.
Number of Outlets indicates brand reach and expansion, revealing the physical presence and accessibility of the brand in the Cafe & Restaurants industry.
Kelly's Homemade Ice Cream has 19 outlets in Florida. This reflects the brand's current physical presence and market coverage within the state.
Competitor analysis identifies key rivals, revealing customer preferences and competitive landscape in the Cafe & Restaurants industry.
The top competitors for Kelly's Homemade Ice Cream, based on customer cross-visitation, are McDonald's (12.15%), Chick-fil-A (11.21%), Starbucks (9.35%), Chili's Grill & Bar (5.61%), and Taco Bell (3.74%). This indicates significant overlap in customer base with these brands.
Traffic Workload highlights peak hours, enabling efficient staffing and resource allocation in the Cafe & Restaurants industry.
Peak traffic workload for Kelly's Homemade Ice Cream occurs between 17:00 and 19:00 (5 PM to 7 PM), with the highest traffic at 18:00 (6 PM) at 56.88. Traffic starts increasing at 6:00 and significantly drops after 21:00 (9 PM).
Understanding consumer segments enables targeted marketing, improving engagement and relevance in the Cafe & Restaurants industry.
Kelly's Homemade Ice Cream sees higher affinity from women (104%) compared to men (96%). Among generations, Gen X shows the highest affinity (122%), followed by Gen Y (104%), while Gen Z is under-indexed (69%). This data suggests a potential for tailored marketing based on gender and generational preferences.