Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Kayser performance in the France and how they change over time
See what factors influence Kayser performance in the France and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kayser' competitors in the France
An analysis of Kayser' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kayser is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Kayser's market performance is at the 99th percentile, positioning it as a leading brand. This high percentile means that Kayser captures a significant share of customer visits compared to its peers in the Cafe & Restaurants industry in France. Peers like La baraka, Massena Café, Il Giardino, Le P'tit Breton, Café Le Carré Élysée, and Melting Pot Food Court are also in the same high-performing range.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, influencing loyalty and repurchase rates.
Kayser's overall customer satisfaction stands at 56%, a slight increase of 0.3 percentage points year-over-year in France. In Metropolitan France, the CSAT is also 56%. The trend shows fluctuation from 58.43% in May to 54.44% in June, recovering to 56.80% by July, indicating areas for improvement to ensure consistently high customer satisfaction.
Average check reflects customer spending per visit, vital for revenue optimization and pricing strategy effectiveness.
Kayser's overall average check is 11.40 EUR, a 5.60% increase year-over-year. In Metropolitan France the average check is also 11.40 EUR. The average check has shown a steady increase over the months from 11.00 EUR in May to 11.73 EUR in July, indicating successful upselling or price adjustments. The growth in average check contributes positively to revenue per customer.
Identifying competitors reveals direct rivals for customer attention, enabling targeted competitive strategies.
Kayser's customers also frequent McDonald's (10.70%), Burger King (4.48%), KFC (2.99%), Starbucks (2.74%), and Boulangerie BO&MIE (2.74%). McDonald's shows the highest cross-visitation, suggesting it captures a portion of Kayser's potential customer base. This indicates a need for Kayser to differentiate its offerings and customer experience to enhance customer retention.
Consumer segment analysis allows targeted marketing by understanding demographic preferences and behaviors.
Kayser's customer base shows a higher affinity towards women (88%) and men (112%). Among generations, Gen X (104%) and Gen Y (107%) are over-represented, while Gen Z (87%) is under-represented. This data reveals the generations that are most relevant to the brand.