Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Kaufland performance in the Romania and how they change over time
See what factors influence Kaufland performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kaufland' competitors in the Romania
An analysis of Kaufland' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kaufland is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance highlights brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kaufland's Market Performance is at the 89th percentile, positioning it as an average/above average performer. This indicates a solid market presence. Performance peers in the same range include Cetatea din Alep, Kupaj Gourmet, THR Grill, Terasa Flora, La Dana la Ceaun, and Gheretă.
Outlet count shows brand reach, indicating market penetration and growth potential within specific geographic areas.
Kaufland has one outlet each in Brașov, Buzău, Prahova, Satu Mare, Cluj, Dâmbovița, and Vaslui counties. The presence across multiple counties indicates a distributed market presence.
Competitor analysis helps brands understand market dynamics and customer preferences, facilitating strategic positioning and competitive advantages.
Kaufland's top competitors include McDonald's (11.11%), Socului Kebap (7.41%), and KFC (7.41%). Monitoring these competitors' strategies can inform Kaufland's positioning and competitive actions.
Traffic Workload indicates peak hours, enabling resource allocation for optimal service and staffing to enhance customer experience.
Kaufland experiences peak traffic workload between 11 AM and 4 PM, with the highest workload at 12 PM (59.71%). Resource allocation should be highest at that time to meet customer needs.
Understanding consumer segments enables targeted marketing, optimizing strategies for specific demographics to enhance engagement and ROI.
Kaufland's consumer base shows high affinity among Men (128), Gen X (232) and Gen Z (121). Women (62) and Gen Y (50) are underrepresented.