Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kaufland performance in the Romania and how they change over time
See what factors influence Kaufland performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kaufland' competitors in the Romania
An analysis of Kaufland' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Kaufland is in the lower 28% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kaufland's market performance is in the lower 28%, indicating a below average market position. This suggests that Kaufland captures less foot traffic compared to its competitors. Performance peers in the same percentile range include BERĂRIA VALHALLA • CITI.PRO, Breb 148 - Local Food&Garden, Crazy Beach, Terme's Burgers & Salad, Hanul Árpád Háza Csárda, and JUNO Wine Garden.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
McDonald's is the top competitor with a cross-visitation rate of 19.23%. Other competitors include Luca, Cannoleria, Dolce Nera Coffee & More, and KFC, each with a cross-visitation rate of 7.69%. This indicates that a significant portion of Kaufland's customers also visit McDonald's.
Traffic workload by hour reveals peak times, optimizing staffing and promotions. Understanding customer flow enhances operational efficiency and service quality.
Kaufland experiences peak traffic between 11 AM and 5 PM, with the highest workload occurring around 5 PM (63.51%). Traffic is minimal during early morning hours (0-6 AM). This data suggests optimal staffing and promotional efforts should be concentrated during peak hours to maximize customer engagement.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and ROI.
Women are overrepresented among Kaufland's consumers (59%), while men are highly overrepresented (135%). Gen X is also highly overrepresented (415%). This suggests that Kaufland resonates strongly with Gen X consumers.