Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kaufland performance in the Romania and how they change over time
See what factors influence Kaufland performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kaufland' competitors in the Romania
An analysis of Kaufland' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kaufland is in the lower 27% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kaufland's market performance is at the 27th percentile in Romania's Cafe & Restaurants industry, indicating a below average market position. This means Kaufland captures less foot traffic compared to most competitors. Performance peers in a similar range include Restaurant Bica Haiducu, Cârciuma Veche, Viva, Sekler Resthouse, La Livada Banateana, and Păstrăvăria Transalpina.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often correlates with expansion and increased market share.
Kaufland has one outlet each in Brașov, Buzău, Prahova, Satu Mare, Cluj, Dâmbovița and Vaslui counties in Romania. The data does not provide information on the growth or decline of outlet numbers during the period.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for differentiation.
Kaufland's top competitors based on cross-visitation are McDonald's (11.11%), Socului Kebap (7.41%), and KFC (7.41%). Ciuperca Mică / Kicsi Gomba and Casa Doina each have 3.70% cross-visitation. This indicates that customers who visit Kaufland also frequently visit these fast-food and restaurant chains.
Traffic workload analysis reveals peak hours and customer flow patterns, enabling optimized staffing and resource allocation for better service.
Kaufland experiences peak traffic workload between 9 AM and 6 PM, with the highest workload at 12 PM (61.00%). Traffic is significantly lower during nighttime hours, suggesting a need to adjust staffing levels accordingly.
Understanding consumer segments enables targeted marketing, product development, and personalized experiences, maximizing engagement and ROI.
Kaufland's customer base shows a higher affinity towards men (144%) compared to women (49%). Among generations, Gen X is overrepresented (231%), while Gen Y is underrepresented (50%), and Gen Z is also overrepresented (121%). This suggests targeted marketing should consider the preferences of Gen X and male customers.