Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Kaps Tapsi performance in the Philippines and how they change over time
See what factors influence Kaps Tapsi performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kaps Tapsi' competitors in the Philippines
An analysis of Kaps Tapsi' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
Kaps Tapsi is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Kaps Tapsi's market performance is at the 98th percentile, indicating a leading position in the Philippines' Cafe & Restaurants industry. This shows a strong market presence and high customer preference compared to its peers. Performance peers in the same percentile are Namoo Cafe, Mama Lou's, Samgyup199, H Proper Coffee Roasters, Tagaytay, and Yakikai Unli Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, directly influencing long-term business success.
Kaps Tapsi's overall CSAT is 91%, a 7.7 percentage point increase year-over-year, indicating improved customer happiness. In Central Luzon, CSAT is also 91%, with a slight increase, showing consistent satisfaction across regions. These results demonstrate effective customer service and product quality.
Average check is crucial to understanding spending habits, and helps drive revenue optimization strategies and profitability improvements.
Kaps Tapsi's overall average check is PHP 377.80, a 11.7% decrease year-over-year. Central Luzon has an average check of PHP 410.40, while Metro Manila has PHP 273.30. The decrease in average check suggests a potential shift in customer spending habits, potentially affecting overall revenue if sales volume remains constant.
Outlet count indicates market reach and expansion, crucial for revenue growth and brand visibility within a specific region.
Kaps Tapsi has 13 outlets in Central Luzon and 1 outlet in Metro Manila. The higher number of outlets in Central Luzon indicates a stronger presence in that region compared to Metro Manila, with the company focusing its operational infrastructure in this region. The overall distribution of stores needs to be revised.
Competitor analysis helps identify direct and indirect rivals, understand competitive strategies, and identify opportunities for differentiation.
Kaps Tapsi's top competitors based on customer cross-visitation are McDonald's (29.17%), Jollibee (25.00%), and Starbucks (12.50%). This suggests that customers who visit Kaps Tapsi also frequently visit these major fast-food chains and coffee shops, indicating they provide similar value or fill similar needs in the customer's routine.
Traffic workload analysis helps optimize staffing, manage inventory, and enhance customer experience during peak and off-peak hours.
Kaps Tapsi experiences peak traffic workload between 10 AM and 7 PM, with the highest workload at 12 PM (57.45%) and 7 PM (51.33%). Traffic is lowest between 1 AM and 5 AM. It reveals the need for focused resource allocation during peak times and potential efficiency improvements during slower hours.
Understanding consumer segments is crucial for tailoring marketing, improving product relevance, and boosting customer engagement and brand affinity.
Consumer data shows affinity for Kaps Tapsi is higher among men (124%) than women (66%). Among generations, Gen X shows high affinity (364%), while Gen Y's affinity is at 68%. This suggests Kaps Tapsi resonates more strongly with Gen X and male consumers. These insights can inform targeted marketing and product positioning strategies.