Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence itsu performance in the United Kingdom and how they change over time
See what factors influence itsu performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of itsu' competitors in the United Kingdom
An analysis of itsu' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
itsu is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference.
itsu's market performance is leading at the 99th percentile. This high percentile signifies a strong market presence, indicating that itsu captures a significant share of customer foot traffic in its industry. Performance peers within the same percentile range include Padella, Tonkotsu, Mr T's, Maharaja Of India, The Sushi Co, and Ave Mario, indicating a competitive landscape among top performers.
Customer satisfaction reveals brand perception and loyalty, influencing repurchase rates and positive word-of-mouth.
itsu's overall customer satisfaction (CSAT) is 89%, a 4.3 percentage point increase year-over-year. This indicates a positive trend in customer perception. CSAT is 89% in England and 87% in Scotland, reflecting consistent satisfaction across regions, with Scotland showing a notably larger increase of 14.5 percentage points.
Average check measures customer spending per visit, reflecting pricing strategy and customer purchase behavior.
The average check for itsu is £13.60, a 6.6% decrease year-over-year. In England, the average check is £13.60, while in Scotland it is £12.50. The decrease suggests potential shifts in pricing, menu offerings, or customer spending habits, meriting further investigation.
Competitor analysis identifies key rivals and customer overlap, informing competitive positioning and marketing strategies.
itsu's top competitors, based on customer cross-visitation, are McDonald's (6.99%), JD Wetherspoon (4.16%), Costa Coffee (3.78%), Starbucks (3.59%), and Caffè Nero (3.59%). This indicates that itsu customers also frequently visit these brands, highlighting potential areas for competitive differentiation and marketing focus.
Consumer segments guide targeted marketing, optimizing messaging and product development for key demographics.
itsu's customer base shows an overrepresentation of women (114 index) and Gen Y (114 index) and Gen Z (125 index) indicating a strong affinity. Men are underrepresented (90 index). This suggests targeted marketing towards women and younger generations could be highly effective, while strategies to attract more men may be warranted.