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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence itsu performance in the United Kingdom and how they change over time
See what factors influence itsu performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of itsu' competitors in the United Kingdom
An analysis of itsu' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
itsu is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
itsu's market performance is at the 60th percentile, indicating an average/above average market standing. This means itsu captures more customer traffic than 60% of its peers. Performance peers in the same percentile range include Piccolino, Shelby & Co, Birmingham Airport T1 AS, BIM'S, Gaucho, Hard Rock Cafe, and Bikanervala.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and word-of-mouth, crucial for sustained growth.
itsu's overall customer satisfaction is high at 89%, with a 2.6 percentage point increase year-over-year. Scotland shows a CSAT of 91% with a 16.6 percentage point increase, while England has 89% with a 2 percentage point increase. This indicates strong positive customer sentiment, especially in Scotland.
Average check reveals how much customers spend per visit, influencing revenue and profitability, a key indicator of financial health.
itsu's overall average check is £14, a decrease of 1.8% year-over-year. England's average check is £14, while Scotland's is £13.4. The slight decrease suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in different regions.
itsu has 80 outlets in England and 2 in Scotland. The concentration in England suggests a strategic focus or higher market demand in that region. Expansion opportunities may exist in Scotland.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve customer loyalty.
itsu's top competitors based on customer cross-visitation are McDonald's (6.46%), Nando's (3.83%), JD Wetherspoon (3.59%), Starbucks (3.35%), and Costa Coffee (3.11%). This indicates that itsu customers also frequent these establishments, highlighting potential areas for differentiation.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
itsu experiences peak traffic between 11 AM and 7 PM, with the highest workload around 1 PM (59.16%). Minimal traffic occurs between midnight and 6 AM. Staffing and resources should be aligned with these peak hours to ensure optimal service.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific groups.
itsu's customer base shows a higher affinity among women (index 112) and Gen Z (index 121), indicating these segments are overrepresented compared to the average consumer. Gen Y also shows high affinity (index 112). Gen X is underrepresented (index 79). Marketing efforts should consider these segment preferences.