Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Insomnia Coffee Company performance in the United Kingdom and how they change over time
See what factors influence Insomnia Coffee Company performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Insomnia Coffee Company' competitors in the United Kingdom
An analysis of Insomnia Coffee Company' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Insomnia Coffee Company is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand’s foot traffic share, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Insomnia Coffee Company's MARKET PERFORMANCE is at the 94th percentile, indicating a leading position. This means the brand outperforms 94% of its peers, demonstrating strong market presence. Competitors in a similar range include The Turnpike, The Adelphi, Pizza Da Mario, Nostimo Mediterranean Gastronomy, Philippe Conticini, and Vicini Vicini Seaford.
Customer Satisfaction (CSAT) indicates loyalty. A high CSAT score usually correlates with increased customer retention and positive brand perception in Cafe & Restaurants sector.
Insomnia Coffee Company's overall CSAT is 71%, a decrease of 8.9 percentage points year-over-year. This indicates a decline in customer satisfaction. CSAT in England is also 71%, mirroring the overall trend. The CSAT dynamic data shows fluctuations between May and July 2025, with a peak in July.
Outlet count indicates brand reach. Growth reflects expansion efforts and market penetration within Cafe & Restaurants.
Insomnia Coffee Company has 12 outlets in England. This indicates a moderate presence within the region. No growth data is available, suggesting a stable number of outlets during the reporting period.
Identifying competitors helps in strategic positioning and understanding customer preferences within the competitive Cafe & Restaurants landscape.
Top competitors include McDonald's (20% cross-visitation), Costa Coffee (7.5%), and KFC (7.5%). This reveals that customers of Insomnia Coffee Company also frequent fast-food chains and other coffee shops. Seafood Cafe and ISTANBUL RESTAURANT NORMANTON ROAD are also noted competitors (5%).
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times for Cafe & Restaurants.
Peak traffic workload occurs between 10:00 and 12:00 (53.95%-62.92%). Traffic starts increasing at 6:00, peaking around midday, and gradually decreases in the afternoon, reaching minimal levels by 22:00. This information informs staffing and resource allocation.
Consumer segment analysis by gender and generation informs targeted marketing and product positioning for effective engagement in Cafe & Restaurants.
Women show high affinity (79%) towards the brand. The brand is under-indexed with Gen Y (40%), but over-indexed with Gen X (286%). Marketing efforts could focus on further engaging Gen Y while maintaining appeal to Gen X.