Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Illy performance in the United States and how they change over time
See what factors influence Illy performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Illy' competitors in the United States
An analysis of Illy' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Illy is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Illy's market performance is at the 96th percentile, which means the brand has a leading position. This indicates a strong market presence and customer preference compared to its competitors like Flaming Buffet, SUKO Japanese Cuisine, Shewa Ethiopian Restaurant, Colibri Mexican Bistro, Mughlai Indian Cuisine, and Cajun Boil Bar.
Customer satisfaction is vital as it reflects brand loyalty and directly impacts revenue through repeat business and positive recommendations.
Illy's overall customer satisfaction is 49%, a decrease of 0.9 percentage points year-over-year. Satisfaction varies by state, with New Jersey at 75% and California at 32%. The trend shows a decline from 53.16% in May 2025 to 38.71% by July 2025, indicating a need for targeted improvements.
Average check tracks customer spending per visit, highlighting revenue trends and the effectiveness of upselling or menu adjustments.
Illy's overall average check is $15.50, an increase of 8.8% year-over-year. Florida has an average check of $13.80. The average check fluctuated between $16.33 in May 2025 and $15.31 in July 2025, showing relative stability.
The number of outlets indicates brand reach and potential market penetration, influencing overall revenue and customer accessibility.
Illy has a total of 13 outlets across the United States, with Florida having the most at 3, followed by Nevada with 2. New York, California, Colorado, Michigan, New Jersey, Virginia, Illinois and Pennsylvania each have 1 outlet. This distribution reflects its geographic presence and market coverage.
Competitor analysis identifies key rivals and customer overlap, informing strategies for differentiation and market share growth.
Illy's top competitors based on cross-visitation are McDonald's (11.90%), Starbucks (9.52%), In-N-Out Burger, Donutique, and Shake Shack (each at 7.14%). This shows a notable overlap in customer base with fast-food and coffee chains.
Understanding traffic patterns helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Illy experiences peak traffic between 11 AM and 5 PM, with the highest workload around 4 PM (51.54%). Traffic is minimal between midnight and 4 AM. This data helps optimize staffing during peak hours.
Analyzing consumer demographics allows tailoring products, marketing, and experiences to resonate with specific customer groups, improving engagement.
Illy's customer base is predominantly women (90% with an affinity index lower than average) and Men (109% with an affinity index higher than average). Generation Y shows a high affinity (113, index higher than average), while Gen X (83, index lower than average), and Gen Z (66, index lower than average) are underrepresented.