Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Illy performance in the Italy and how they change over time
See what factors influence Illy performance in the Italy and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of Illy' competitors in the Italy
An analysis of Illy' competitors in the Italy
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Illy is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Illy's market performance is in the top 1%, indicating a leading position in the Cafe & Restaurants industry in Italy. This high percentile signifies a strong competitive advantage. Performance peers include Cucina Romana Da Dino, Gelateria Gallonetto, Panzerotti Luini, I Vaccinari, Osteria Poggi - Prosciutto e Bollicine, and Rom'antica, all positioned at the 99th percentile.
Customer satisfaction reflects brand perception, affecting loyalty and growth. Monitoring it allows for targeted improvements and competitive advantage.
Illy's overall customer satisfaction is 62%, a decrease of 6.7 percentage points year-over-year. Friuli – Venezia Giulia shows the highest satisfaction at 76% with an increase of 1.7 percentage points, while Veneto has the lowest at 43%, with a significant decrease of 24.3 percentage points. Lombardy and Lazio also experienced a drop in satisfaction.
Average check indicates customer spending per visit, influencing revenue. Monitoring it helps optimize pricing and understand customer value.
Illy's overall average check is 13.7 EUR, a 40% increase year-over-year. Lombardy has the highest average check at 17.4 EUR. Veneto's average check is 14.8 EUR, while Lazio's is 12 EUR. Friuli – Venezia Giulia shows the lowest average check at 6.9 EUR. All the regions remain at the same level as the last year.
Number of outlets indicates market presence and reach. Tracking it informs expansion strategies and market penetration effectiveness.
Illy has the highest number of outlets in Lombardy and Lazio, with 11 outlets each. Veneto follows with 7 outlets. Piedmont, Liguria, Sicily and Friuli – Venezia Giulia have 4 outlets each. Apulia, Emilia-Romagna and Campania have 2 outlets each.
Competitive analysis identifies key rivals and customer preferences. Understanding cross-visitation informs strategies to gain market share.
Illy's top competitors based on customer cross-visitation are McDonald's (7.34%), Trapizzino (3.67%), Autogrill (2.75%), L'Antica Pizzeria da Michele (2.75%), and Rossopomodoro (2.29%). These brands represent the choices Illy's customers make, offering insights into competitive positioning.
Traffic workload highlights peak hours, enabling efficient staffing and resource allocation to maximize customer experience.
Illy experiences peak traffic between 9 AM and 6 PM, with the highest workload around 10 AM - 12 PM (53.38% and 53.37% respectively). Traffic is minimal between midnight and 5 AM. This data informs staffing and operational decisions to meet customer demand.
Understanding consumer segments allows tailored marketing. Affinity reveals segment preferences, optimizing marketing and product strategies.
Women represent 81% of Illy's consumers with affinity index of -18.72. Men represent 115% of Illy's consumers with affinity index of 15.18. Gen X consumers are at 76% with affinity index of -23.61, Gen Y consumers are at 110% with affinity index of 10.38, and Gen Z consumers are at 154% with affinity index of 53.67.