Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Illy performance in the Italy and how they change over time
See what factors influence Illy performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Illy is right in the middle
Sample of brands in the same percentile
An analysis of Illy' competitors in the Italy
An analysis of Illy' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Illy's MARKET PERFORMANCE is at the 49th percentile, indicating a below average/lagging market position in Italy's Cafe & Restaurants industry. This suggests Illy captures less foot traffic compared to competitors. Performance peers in the same percentile range include La Taverna Madonna Dei Monti 16, Osteria del Giglio, 'A Figlia d''o Marenaro, Trattoria Bella Venezia, Bella Napoli, and Pizzeria Positano.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs strategies to attract and retain customers.
Illy's top competitors based on customer cross-visitation are McDonald's (7.5%), Autogrill (4.17%), Starbucks (3.75%), Burger King (3.75%), and L'Antica Pizzeria da Michele (2.5%). This indicates that customers who visit Illy also frequent these establishments, suggesting potential areas for competitive differentiation.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Illy experiences peak traffic between 9 AM and 6 PM, with the highest workload around 10 AM (54.16%). Traffic is minimal between midnight and 6 AM. This data suggests optimal staffing during peak hours to manage customer flow effectively.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging for maximum impact.
Illy's customer base shows a high affinity for women (91) and men (108). Among generations, Gen Y is overrepresented (123), while Gen X (82) and Gen Z (39) are underrepresented. This suggests marketing efforts should focus on attracting Gen X and Gen Z customers while maintaining Gen Y engagement.