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Managing Partner, Global Business Development
See what factors influence IKEA performance in the Sweden and how they change over time
See what factors influence IKEA performance in the Sweden and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the Sweden
An analysis of IKEA' competitors in the Sweden
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's competitive strength and customer preference in the industry.
IKEA in Sweden holds a leading market performance at the 99th percentile. This signifies a dominant market share relative to its peers. Competitors like Cyrano and Waynes Coffee share a similar high-performance bracket.
Customer satisfaction (CSAT) reflects the brand's ability to meet customer expectations and drives loyalty and repeat business.
IKEA's overall CSAT in Sweden is 64%, showing a 6.7pp increase year-over-year. Stockholm County leads with 81% satisfaction, while Skåne County shows a decrease. Monitoring regional differences can inform targeted improvements.
Average check indicates customer spending per visit, influencing revenue and profitability. Higher checks suggest stronger perceived value.
The overall average check for IKEA in Sweden is 126.10 SEK, a 36.6% increase year-over-year. Kronoberg County has the highest average check at 175 SEK. This data indicates a varying spending capacity across regions.
Outlet count reflects brand reach and accessibility. Wider presence enables greater market penetration and customer convenience.
IKEA has a significant presence in Sweden, with Stockholm County hosting the most outlets (5). Västra Götaland and Skåne Counties each have 3 outlets. This distribution highlights key market areas for IKEA.
Competitor analysis identifies key rivals for market share and customer attention, guiding strategic positioning and differentiation.
McDonald's (18.44%) and Max Burgers (15.60%) are the top competitors for IKEA in Sweden based on cross-visitation. Espresso House and Bastard Burgers also show notable overlap in customer base.
Traffic workload by hour reveals peak operational times. Understanding helps optimize staffing and resource allocation to improve customer service.
IKEA experiences peak traffic between 11 AM and 3 PM, with the highest workload around 1 PM (65.14%). Activity is minimal during early morning and late evening hours. Resource allocation can be adjusted according to these peak times.
Consumer segment analysis by gender and generation helps tailor marketing efforts for higher engagement and conversion rates.
Women show high affinity (92 index) towards IKEA compared to average, with affinity decrease by -8.14 index. Gen Y is overrepresented (108 index), indicating a high affinity. Gen X has 94 index, and Gen Z shows 92 index. Strategic marketing can be adjusted accordingly.