Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Sweden and how they change over time
See what factors influence IKEA performance in the Sweden and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the Sweden
An analysis of IKEA' competitors in the Sweden
In Cafés & Restaurants
·Aug – Oct 25
IKEA is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance is at the 48th percentile, indicating a below average/lagging position. This suggests IKEA captures less foot traffic than many competitors. Performance peers in the same percentile range include KRUBB, 08 Burger Kebab, Fabrique, Lisa Elmqvist, Tradition, and Linnea & Basilika.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. High CSAT indicates strong customer relationships.
IKEA's overall CSAT is 67%, a 10.3 percentage point increase year-over-year. Kronoberg County shows the highest CSAT at 82%, while Västra Götaland County has the lowest at 47%. The CSAT trend shows fluctuations between 59.49 and 69.90 during the reporting period.
Average check (Avg Check) reflects customer spending per visit, influencing revenue. Monitoring Avg Check helps optimize pricing and promotions.
IKEA's overall average check is 115.9 SEK, a 22.5% increase year-over-year. Kronoberg County has the highest average check at 194.1 SEK, while Stockholm County's average check is 109.2 SEK. The average check fluctuated between 97.37 and 122.81 SEK during the reporting period.
Outlet count indicates market presence and accessibility. More outlets can increase brand visibility and customer convenience.
IKEA has the most outlets in Stockholm County (5), followed by Västra Götaland and Skåne Counties (3 each). Kronoberg County has 2 outlets, while Gävleborg, Västerbotten, Västernorrland, Dalarna, Norrbotten and Västmanland Counties each have 1 outlet.
Identifying top competitors helps understand the competitive landscape and benchmark performance, informing strategic decisions.
IKEA's top competitors based on cross-visitation are Max Burgers (17.5%), McDonald's (10.83%), ChopChop Asian Express (6.67%), Espresso House (5.83%), and Bastard Burgers (5%). This indicates that customers who visit IKEA also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
IKEA's peak traffic workload occurs between 12:00 and 15:00, with the highest workload at 14:00 (58%). Traffic is minimal between 20:00 and 8:00. This data suggests staffing should be maximized during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing campaign effectiveness.
Women have an affinity index of 95, while men have an affinity index of 103. Gen X has an affinity index of 97, Gen Y has an affinity index of 95, and Gen Z has a high affinity index of 170. This suggests that Gen Z is overrepresented among IKEA's consumers.