Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Sweden and how they change over time
See what factors influence IKEA performance in the Sweden and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the Sweden
An analysis of IKEA' competitors in the Sweden
In Cafés & Restaurants
·Jun – Aug 25
IKEA is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance in Sweden's Cafe & Restaurants industry is at the 49th percentile, indicating a below average/lagging market position. This suggests that IKEA captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Aifur, Bullen - Två Krögare, Brisket & Friends, Restaurant Pelikan, Linnea & Basilika, and Waynes Coffee.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
IKEA's overall customer satisfaction in Sweden is 64%, a 5.3 percentage point increase year-over-year. Stockholm County shows the highest satisfaction at 78%, with a 12.6 percentage point increase. Västra Götaland County shows a decrease of 27.3 percentage points, resulting in 55% satisfaction. CSAT fluctuated between 53.68% and 70.59% from May to July 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
IKEA's overall average check data is not available. Kronoberg County has the highest average check at 175 SEK. Skåne County's average check is 162.5 SEK, while Stockholm County's is 98.4 SEK. Örebro County has the lowest at 65.4 SEK. The average check fluctuated between 102.94 SEK and 143.64 SEK from May to July 2025.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
IKEA has 5 outlets in Stockholm County, the highest number in Sweden. Both Västra Götaland and Skåne County have 3 outlets each. Kronoberg County has 2 outlets. Gävleborg, Västerbotten, Västernorrland, Dalarna, Norrbotten and Västmanland Counties each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's (18.44%) and Max Burgers (15.60%) are the top competitors for IKEA in Sweden, based on cross-visitation data. Espresso House and Bastard Burgers both have a cross-visitation of 6.38%, followed by ChopChop Asian Express at 4.96%. This indicates a significant overlap in customer base between IKEA and these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
IKEA's peak traffic workload occurs between 12:00 and 14:00, reaching 63.89% at 13:00. Traffic starts increasing at 9:00 (11.77%) and remains high until 17:00 (44.66%). There is minimal to no traffic between 20:00 and 8:00. This data suggests that IKEA restaurants experience the highest demand during lunchtime.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are over-represented among IKEA's customers (85 affinity index), while men are even more over-represented (109 affinity index). Gen Y is over-represented (108 affinity index). Gen X (94 affinity index) and Gen Z (92 affinity index) are under-represented.