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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Poland and how they change over time
See what factors influence IKEA performance in the Poland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of IKEA' competitors in the Poland
An analysis of IKEA' competitors in the Poland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance in Poland's Cafe & Restaurants industry is in the lower 35%, indicating a below-average market standing. This suggests that IKEA captures less foot traffic compared to its competitors. Performance peers in the same percentile include Secret Room Gdańsk | Lounge Bar, Nexus Kebab & Grill, Smak Ukraiński Restaurant, Restauracja U Śliwy, Wigraszek, and Bar in the garden.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
IKEA's overall customer satisfaction in Poland is 68%, a 2.4 percentage point increase year-over-year. Łódź Voivodeship shows the highest CSAT at 79%, while Lesser Poland Voivodeship has the lowest at 57%. The CSAT trend increased from 54.54% in May 2025 to 73.24% in July 2025.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
The average check for IKEA in Poland varies by region. Pomeranian Voivodeship has the highest average check at 53.6 PLN, while Kuyavian-Pomeranian Voivodeship has the lowest at 19.1 PLN. The average check trend increased from 27.5 PLN in May 2025 to 35.95 PLN in July 2025.
Outlet count indicates market presence and accessibility. A larger number of outlets can lead to greater brand visibility and market share within the industry.
IKEA has multiple outlets across Poland. Masovian Voivodeship has the highest number of outlets with 3. Greater Poland, Lesser Poland, and Lublin Voivodeships each have 2 outlets. Other regions have 1 outlet each, indicating varying levels of market penetration.
Identifying top competitors helps understand the competitive landscape. Cross-visitation data reveals brands that attract a similar customer base, informing competitive strategies.
The top competitors for IKEA in Poland, based on cross-visitation, are McDonald's (18.69%), KFC (15.89%), Żabka (11.21%), Burger King (3.74%), and MAX Premium Burgers (3.74%). This indicates that customers who visit IKEA also frequently visit these fast-food chains and convenience stores.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours allows for efficient management and improved customer experience.
IKEA's peak traffic hours in Poland are between 14:00 and 19:00, with the highest workload around 19:00 (55%). Traffic starts increasing around 8:00, peaks in the afternoon, and declines sharply after 20:00. There is no traffic between 21:00 and 7:00.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
IKEA's customer base in Poland shows a higher affinity towards women (70% value label, -29.57 delta) and Gen Z (138% value label, 38.10 delta). Gen X is also represented (105% value label, 5.22 delta), while Gen Y is slightly under-indexed (98% value label, -1.92 delta). Men are over-indexed (125% value label, 24.85 delta).