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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Poland and how they change over time
See what factors influence IKEA performance in the Poland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the Poland
An analysis of IKEA' competitors in the Poland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
IKEA is in the lower 36% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's market performance in Poland's Cafe & Restaurants industry is in the lower 36%, indicating a below average market standing. This means that IKEA captures less foot traffic compared to its competitors. Performance peers in the same percentile range include: Tam Gdzie Zawsze, Roll Club, Cudne Manowce, HAREM, Twoja Kolejka 2.0, and Kebab Magika.
Competitor analysis identifies key rivals and their customer overlap. This helps refine marketing and retain customers effectively.
McDonald's is the top competitor for IKEA in Poland, with a cross-visitation rate of 16.51%. Other key competitors include KFC (9.17%), Żabka (7.34%), Burger King (3.67%), and Sphinx (3.67%). This indicates a significant overlap in customer base.
Traffic workload by hour shows peak times. This helps optimize staffing, manage resources, and improve customer experience during busy periods.
Peak traffic at IKEA in Poland occurs between 14:00 and 19:00, with the highest workload around 15:00 (55.04%). Traffic is minimal between 21:00 and 7:00. This data helps optimize staffing and resource allocation.
Consumer segments help tailor marketing. Understanding gender and generation affinity enables targeted campaigns and relevant product offerings.
IKEA's customer base in Poland shows a high affinity for women (66% women, affinity index is not a percentage) and over-representation of Gen Y (104) and Gen Z (116) generations. Gen X is under-indexed (75). This suggests targeted marketing towards these demographics may be effective.