Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Poland and how they change over time
See what factors influence McDonald's performance in the Poland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Poland
An analysis of McDonald's' competitors in the Poland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Poland's Cafe & Restaurants industry with a market performance percentile of 96. This indicates a strong market presence. Performance peers include Pizza Hut, Da Grasso, BERLIN DÖNER KEBAP, Sphinx, Żabka, and KFC.
Customer satisfaction reflects brand perception and loyalty, impacting long-term growth and repeat business.
McDonald's customer satisfaction in Poland is 46%, a decrease of 3 percentage points year-over-year. West Pomeranian Voivodeship shows the highest satisfaction (64%), while Silesian Voivodeship shows 48%.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization.
McDonald's average check in Poland varies by region, with West Pomeranian Voivodeship at 46.8 PLN. Overall average check data is not available. The average check increased from 42.34 PLN in May 2025 to 45.31 PLN in July 2025.
Outlet count indicates market reach and expansion, reflecting brand investment and accessibility.
McDonald's has the highest number of outlets in Masovian Voivodeship (109), followed by Silesian Voivodeship (75). This distribution highlights key areas of operation and market penetration.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
McDonald's main competitors in Poland, based on cross-visitation, are KFC (16.03%), Żabka (10.00%), and Burger King (2.23%). This indicates shared customer base and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
McDonald's in Poland experiences peak traffic workload between 3 PM and 6 PM, with the highest workload at 6 PM (66.15). Traffic is lowest between 3 AM and 5 AM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
McDonald's consumer base in Poland shows a high affinity among women (76% value label, affinity index above 100) and Gen X (129% value label, affinity index above 100). Gen Z is underrepresented (64% value label, affinity index below 100).
