Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Poland and how they change over time
See what factors influence Burger King performance in the Poland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Burger King is ahead of most brands
Sample of brands in the same percentile
An analysis of Burger King' competitors in the Poland
An analysis of Burger King' competitors in the Poland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Poland is at the 72nd percentile, indicating an average/above average market standing. This means Burger King attracts more customers than approximately 72% of Cafe & Restaurants brands in Poland. Performance peers in the same range include Cech. Restauracja and GOŚCINIEC Polskie Pierogi.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and recommendations.
Burger King's overall customer satisfaction in Poland is 73%, a 3.4 percentage point increase year-over-year. The highest CSAT is in Holy Cross Voivodeship (88%), while Pomeranian and Silesian Voivodeships both show 80% satisfaction. This indicates a generally positive customer experience, with regional variations.
Average check reveals how much customers spend per visit, influencing revenue and profitability.
The average check for Burger King in Poland varies by region, with Łódź Voivodeship having the highest average check at 47.9 PLN. The overall average check data is not available. The lowest average check is in Warmian-Masurian Voivodeship at 45.3 PLN.
Number of outlets indicates brand's reach and accessibility, affecting market penetration and convenience.
Burger King has the most outlets in Masovian Voivodeship (13), followed by Silesian Voivodeship (12). The number of outlets reflects Burger King's physical presence across Poland, with a concentration in Masovian Voivodeship.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation.
Burger King's top competitors in Poland, based on cross-visitation, are KFC (21.59%) and McDonald's (20.80%). Żabka (7.35%) and Pizza Hut (2.92%) also see customer overlap. This shows that Burger King customers also frequently visit KFC and McDonald's.
Traffic workload by hours reveals peak times, helping optimize staffing and resource allocation.
Burger King experiences peak traffic between 11:00 AM and 6:00 PM, with the highest workload around 4:00 PM (64.42%). Traffic is minimal between midnight and 7:00 AM. This data indicates when Burger King restaurants are busiest.
Consumer segments help tailor marketing by understanding gender and generational preferences.
Burger King's customer base in Poland shows a higher affinity among women (index 74) and men (index 122). Gen X (index 118) and Gen Z (index 104) show higher affinity, while Gen Y (index 89) is under-indexed. This suggests targeted marketing towards Gen X and Gen Z could be effective.