Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence IKEA performance in the Netherlands and how they change over time
See what factors influence IKEA performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of IKEA' competitors in the Netherlands
An analysis of IKEA' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA in the Netherlands holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This high percentile signifies strong customer preference relative to peers like Gió Cucina Italiana, Blin Queen, Le Smash Amsterdam, X Falafel, Markthal, and Royal Thai, all also positioned at 99 percentile.
Customer satisfaction (CSAT) reflects how happy customers are with IKEA, influencing loyalty and repeat business for sustainable growth.
IKEA's overall customer satisfaction in the Netherlands is 52%, a decrease of 9.3 percentage points year-over-year. Monthly CSAT fluctuated between 49.21% and 54.55% during the reporting period. This decline suggests a need to investigate and address factors affecting customer happiness.
Average check reveals spending habits, crucial for revenue strategies and understanding customer value at IKEA in the Netherlands.
The average check at IKEA in the Netherlands is 14.6 EUR, showing a 36.9% increase year-over-year. Average check values ranged from 12.69 EUR to 16.29 EUR during the reporting period. This indicates customers are spending more per visit.
Outlet count indicates market reach and accessibility. More locations often translate to greater brand visibility and customer convenience.
IKEA operates 14 outlets in the Netherlands. The consistent number of outlets suggests a stable physical presence and market coverage in the region during the reporting period.
Knowing competitors reveals market dynamics, informing strategies to enhance IKEA's attractiveness and customer loyalty in the Netherlands.
McDonald's leads as a competitor with 23.21% cross-visitation, followed by KFC (6.25%), Burger King (4.46%), Domino's Pizza (3.57%) and La Place (3.57%). This shows fast-food chains are frequently visited by IKEA's customers.
Traffic workload identifies peak hours, enabling optimized staffing, resource allocation, and customer experience at IKEA.
Traffic workload peaks between 12:00 and 14:00, with the highest workload at 62.69 around 12:00. There is zero workload between 21:00 and 8:00. This data enables better staff and resource management during peak times.
Understanding consumer segments allows for tailored marketing, optimizing IKEA's engagement and relevance to diverse customer groups by gender and generation.
IKEA's customer base shows high affinity index for women (94) and men (103). Gen X affinity is at 112, and Gen Y at 105, indicating strong appeal to both. These values suggest targeted marketing for these generations.