Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Netherlands and how they change over time
See what factors influence IKEA performance in the Netherlands and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
IKEA is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of IKEA' competitors in the Netherlands
An analysis of IKEA' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's Market Performance in the Netherlands is at the 42nd percentile, indicating a below average market position. This suggests that IKEA captures less foot traffic compared to many competitors in the Cafe & Restaurants industry. Performance peers in the same percentile include Harbii döner, Smash me, Yemeni Mandi Restaurant - مطعم المندي اليمني, Hans im Glück, Kafenion Amsterdam, and Restaurant Ama.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for IKEA in the Netherlands, based on cross-visitation, are McDonald's (18.02%), Burger King (5.41%), KFC (4.50%), La Place (3.60%), and Starbucks (3.60%). This indicates that customers who visit IKEA also frequently visit these fast-food chains and restaurants.
Traffic Workload shows peak hours, helping optimize staffing and resource allocation for better service.
IKEA in the Netherlands experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (64.43%). Traffic is minimal between 9 PM and 9 AM. This data suggests optimal staffing during lunchtime hours and reduced staffing during late evenings and early mornings.
Consumer Segments help tailor marketing by understanding demographics, improving engagement and ROI.
IKEA's customer base in the Netherlands shows a high affinity towards women (81% value label, affinity index above 100) and Gen X (114% value label, affinity index above 100), indicating these segments are overrepresented. Gen Z (60% value label, affinity index below 100) is underrepresented. This suggests marketing efforts should be tailored to appeal to women and Gen X.