Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Italy and how they change over time
See what factors influence IKEA performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IKEA' competitors in the Italy
An analysis of IKEA' competitors in the Italy
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the lower 25% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
IKEA's market performance in Italy's Cafe & Restaurants industry is in the lower 25%, indicating a lagging position. This means IKEA captures less foot traffic than 75% of its peers. Performance peers in the same range: L'ombra de la ciesa, Gusti Proibiti, Cantine del Vino già Schiavi, Locanda Botteghelle Enoteca, Il balenottero, da Luciano.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. Higher CSAT often correlates with repeat business.
IKEA's overall CSAT in Italy is 60%, a significant 18 percentage point increase year-over-year. Lombardy shows high satisfaction (84%), while Veneto's CSAT is lower at 55% with a decrease of 2.6 percentage points. This suggests regional differences in customer experience.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for IKEA in Italy is 16.5 EUR, a 22.5% increase year-over-year. In Lombardy, the average check is 20 EUR with no growth. This indicates increased spending per customer compared to the previous year.
Outlet count indicates market presence and accessibility. More outlets can mean greater convenience and brand visibility for customers.
IKEA has a total of 14 outlets in Italy. Lombardy has the highest number of outlets (3), followed by Veneto and Emilia-Romagna (2 each). This distribution reflects IKEA's strategic focus on key regions within Italy.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
The top competitors for IKEA in Italy, based on cross-visitation, are Autogrill (17.14%), McDonald's (14.29%), and Chef Express West Campagnola (5.71%). This indicates that customers who visit IKEA also frequently visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
IKEA's peak traffic workload in Italy occurs between 9 AM and 8 PM, with relatively consistent traffic throughout these hours. There is no traffic between 9 PM and 8 AM. This data helps optimize staffing and service during peak times.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
IKEA's customer base in Italy shows a high affinity towards women (index 90) and Gen Y (index 114). Men are overrepresented (index 109), while Gen X is underrepresented (index 79). This suggests targeted marketing towards these demographics.