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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IKEA performance in the Italy and how they change over time
See what factors influence IKEA performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
IKEA is in the lower 27% of brands
Sample of brands in the same percentile
An analysis of IKEA' competitors in the Italy
An analysis of IKEA' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
IKEA in Italy's Cafe & Restaurants industry is in the lower 27%, indicating a below average market performance. This suggests IKEA has a lagging market standing relative to competitors like Self service L'Insalateria Natural Food, Pizze & Cozze - Nizza, Pico Gelato, Il Tarì Amalfi Restaurant, Al Giardino Del Gatto E La Volpe Srl, and Dolce, which share a similar percentile.
Identifying top competitors helps understand market dynamics and benchmark performance, informing strategic decisions for competitive advantage.
McDonald's is the top competitor for IKEA in Italy, with a cross-visitation rate of 19.51%. Esselunga and Autogrill also show significant cross-visitation (9.76%). Burger King has a lower cross-visitation (4.88%), and Café Murat has the lowest (2.44%). This indicates that IKEA customers also frequently visit these establishments.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
IKEA's peak traffic workload in Italy occurs between 9:00 AM and 8:00 PM, with the highest workload around 2:00 PM (61.57%). There is no traffic between 9:00 PM and 8:00 AM. This data helps IKEA optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and ROI.
IKEA's customer base in Italy shows a high affinity towards women (103% vs 100% average for men). Gen X (124%) and Gen Y (120%) are overrepresented, indicating high affinity. This suggests targeted marketing towards these demographics may be effective.