Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Esselunga performance in the Italy and how they change over time
See what factors influence Esselunga performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Esselunga' competitors in the Italy
An analysis of Esselunga' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Esselunga is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand strength through foot traffic share, highlighting competitive standing and customer preference in the industry.
Esselunga, with a Market Performance percentile of 99, is a leading brand in the Cafe & Restaurants industry in Italy. This indicates a strong market presence and high customer preference relative to its competitors. Performance peers in the same range (99th percentile) include VOLPE PASINI BISTRO ITALIANO ``, Ristorante Agli Archi, Trattoria Pizzeria Il Girasole, Gran Caffè Cimmino, Impronta, and Farinella.
Customer Satisfaction reflects loyalty, influencing repeat business and brand advocacy. High CSAT scores correlate with positive brand perception.
Esselunga's overall customer satisfaction (CSAT) is 62%, a 2.6 percentage point increase year-over-year. Liguria shows the highest CSAT at 77%, while Piedmont experienced the largest growth at 11.6pp. Lazio experienced a CSAT decrease of -13.4pp. The CSAT dynamic data shows fluctuations between May and July 2025.
Average Check tracks spending per visit, impacting revenue. Monitoring trends informs pricing and promotional strategies for profitability.
Esselunga's overall average check is 8.1 EUR, a 12.2% decrease year-over-year. Emilia-Romagna has the highest average check at 11.7 EUR, while Lombardy has the lowest at 7.3 EUR. The average check decreased from 9.92 EUR in May 2025 to 7.13 EUR in July 2025.
Outlet count indicates market reach. Strategic distribution maximizes accessibility and revenue potential within target regions.
Esselunga has a total of 121 outlets in Italy. Lombardy has the highest number of outlets with 69, followed by Tuscany with 16, and Piedmont with 15. Lazio, and Veneto each have 4 locations, while Liguria contains 3 locations.
Understanding key competitors and cross-visitation patterns enables strategic positioning and targeted marketing to capture market share.
Esselunga's top competitors based on customer cross-visitation are McDonald's (14.03%), Autogrill (10.20%), Burger King (3.57%), Roadhouse Restaurant (2.30%), and La Piadineria (2.04%). This data highlights the brands that Esselunga customers also frequent.
Analyzing traffic workload by hour helps optimize staffing, resource allocation, and promotions to meet peak demand and improve efficiency.
Esselunga experiences peak traffic workload between 8:00 and 19:00, with the highest traffic observed between 10:00 and 13:00. Traffic significantly decreases after 20:00, with minimal activity between 2:00 and 4:00.
Understanding consumer segments informs tailored marketing and positioning. Affinity highlights targeted outreach effectiveness.
Women are overrepresented among Esselunga's consumers (Affinity Index: 89) compared to Men (Affinity Index: 109). Gen X shows a high affinity (Affinity Index: 135) while Gen Y (Affinity Index: 61) and Gen Z (Affinity Index: 61) are under-indexed.