Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Esselunga performance in the Italy and how they change over time
See what factors influence Esselunga performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Esselunga is right in the middle
Sample of brands in the same percentile
An analysis of Esselunga' competitors in the Italy
An analysis of Esselunga' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Esselunga's market performance is average/above average with a percentile of 52. This indicates a moderate market presence. Performance peers in the same percentile range include Bríccocafè, Better Sushi, L'Antica Pizzeria da Michele, Farini, Lindt, and Casa del Vin Santo.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer base.
Esselunga's overall customer satisfaction is 62%, a 1.7pp increase year-over-year. Liguria shows the highest CSAT at 76% but with a decrease of 6.5pp, while Piedmont shows the biggest increase of 11.3pp, reaching 64% CSAT.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue per transaction and overall profitability.
Esselunga's overall average check is 8.1 EUR, a 12.1% decrease year-over-year. Emilia-Romagna has the highest average check at 11.7 EUR, while Lombardy has the lowest at 7.4 EUR. All regions show 0% growth.
Outlet count indicates market reach and expansion strategy, influencing brand accessibility and potential customer base across different regions.
Esselunga has 69 outlets in Lombardy, representing the largest concentration. Tuscany has 16, Piedmont 15, Emilia-Romagna 10, Lazio and Veneto 4 each, and Liguria 3. This distribution highlights key markets for Esselunga.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share effectively.
Esselunga's top competitors based on cross-visitation are McDonald's (14.10%), Autogrill (9.92%), Burger King (3.66%), Chef Express West Campagnola (2.35%), and Old Wild West (2.09%). This indicates significant customer overlap with fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
Esselunga experiences peak traffic workload between 8 AM and 7 PM, with the highest workload at 12 PM (56.21%). Traffic is minimal between midnight and 6 AM, indicating overnight closures or limited operations.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Esselunga's customer base shows a high affinity for women (87%), while men are over-indexed (111%). Gen X is over-indexed (133%), while Gen Y (61%) and Gen Z (63%) are under-indexed, suggesting a stronger appeal to older demographics.